CREATIVE COPYWRITER

Shift: Monday - Friday, 800am - 5:00pm
Department: Planning & Marketing

Compensation:

* Base Pay Range: $52,666 - $83,179, based on experience

ABOUT THE JOB

The Creative Copywriter will write clear, concise, and engaging copy for marketing and communications that aligns with brand strategy, creative direction, and promotional goals.

ABOUT MU HEALTH CARE

MU Health Care is a growing academic health system in mid-Missouri comprised of multiple hospitals - including the region's only Level 1 Trauma Center and region's only Children's Hospital - and over 90 specialty clinics located throughout the region.

As an MU Health Care employee, you'll be part of an exceptional team committed to our mission of saving and improving lives. Our core values of inclusion, respect, service, discovery, responsibility and excellence foster a collaborative work environment where you can grow your career.

Learn more about MU Health Care.

Learn more about living in mid-Missouri.

EMPLOYEE BENEFITS

* Health, vision and dental insurance coverage starting day one

* Generous paid leave and paid time off, including nine holidays

* Multiple retirement options, including 100% matching up to 8% and full vesting in three years

* Tuition assistance for employees (75%) and immediate family members (50%)

* Discounts on cell phone plans, rental cars, gyms, hotels and more

* See a comprehensive list of benefits here.

DETAILED JOB DESCRIPTION

Write, edit, and develop content for multi-channel marketing campaigns, including landing pages, emails, digital and print ads, video scripts, social media, brochures, and direct mail pieces to engage various healthcare audiences.

Deliver marketing and advertising copy with attention-grabbing headlines, dynamic content that is relevant to the target audience, and clear and compelling calls to action. Transform complex healthcare information into simple messages and adapt content to communicate effectively across different print and digital channels.

Ensure tone and style, across all mediums, are consistent with brand standards and brand voice.

Work collaboratively with marketing strategists, designers, and other communicators across departments to recommend and develop content strategies that effectively create engagement and drive conversion.

Utilize a variety of sources including market and consumer research, industry trends, subject matter experts, and industry terminology to inform key messaging and accuracy in writing.

Interview physicians, healthcare administration professionals, and patients to incorporate a unique and informative perspective into custom-written health and wellness articles.

Maintain deadlines and project manage from start to finish, including outlines, drafting and interviews with SMEs.

May complete unit/department specific duties as outlined in department documents.

REQUIRED QUALIFICATIONS

Bachelor's degree in marketing, communications, journalism, business, or healthcare administration, or a related field.

Three (3) years of experience in marketing, public relations, communications, journalism, or a related field.

PREFERRED QUALIFICATIONS

Experience in health care, hospitality, or service sectors.

Additional license/certification requirements as determined by the hiring department.

PHYSICAL DEMANDS

The physical demands described here are representative of those that must be met with or without reasonable accommodation. The performance of these physical demands is an essential function of the job. The employee may be required ambulate, remain in a stationary position and position self to reach and/or move objects above the shoulders and below the knees. The employee may be required to move objects up to 10 lbs.