Sr Demand Planner - Wholesale

Senior Demand Planner

*This is a hybrid role based out of our HQ in Carlsbad, CA. In-office expectation is 3 days per week. *

ABOUT THE POSITION

The Sr. Demand Planner is responsible for creating seasonal forecasts at style, color, and size level, for specific categories and multi channels of distribution. The forecasting timeline is from pre-season post line adoption to in-season execution. The Sr. Demand Planner uses historical data, statistical projections, channel and account analysis, sell-through results, and market trends as key inputs to create seasonal and monthly forecasts. The forecasts are monitored, reviewed, and maintained throughout the planning horizon, thereby requiring the Sr. Demand Planner to work on multiple seasons simultaneously. Forecast confidence, opportunities, and risks need to be effectively communicated to Supply Planners and Buyers.

HOWYOU'LLMAKE A DIFFERENCE

• Create seasonal and monthly demand forecasts at style-color-size level for specific product categories, based on strategic category revenue goals, market conditions and opportunities, advertising plans, customer bookings and sell-through, channel strategies, and account door profiles and growth plans. The demand plan is the input for the finished goods flow plan maintained by the Supply Planner.
• Support seasonal go-to-market line development process by creating initial style level forecasts in collaboration with Sales and Merchandising. Support line planning, SKU management, and long range material planning by creating seasonal full-price forecasts at the style and style-color-size level.
• Create monthly demand flow based on historical shipment flow and aligned to target. Review FOD flow and make recommendations to support market demand and reduce inventory risk.
• Provide on-going reconciliation of the bottoms up style forecasts to the tops down financial targets throughout the go-to market process for wholesale and direct to consumer channels.
• Lead the collaborative, consensus forecast process with Sales and Merchandising during formal Demand Plan Review meetings. Utilize Sales forecasts following Sales Meeting, as key input to review, analyze, and revise demand forecasts.
• Determine and communicate forecast confidence, including risks and opportunities, to the Supply Planners. Provide input to Supply Planners at style-color level, to reduce buy risk during pre-build period. Monitor demand vs supply plan to ensure coverage and inventory targets are met.
• Utilize Forecast Accuracy results and apply learnings to future style forecasts. Complete color analysis and apply learnings to future color forecasts. Take a leadership role in providing in-depth analysis and seasonal recaps to Sales and Merchandising, to inform future line plans and strategies.
• Maintain RLT and monitor ATP results during booking periods. Take appropriate action to maximize customer coverage.
• Participate in cross functional task forces to improve systems and business processes. Identify areas of opportunity within functional Planning area and implement continuous improvements that benefit the entire team. Provide reports and tools that are utilized by the entire functional area. Take initiative to provide in-depth analysis for key stakeholders that informs business decisions and improves supply chain operations. Assist the Planning Manager in the on-boarding and training of new employees.

YOU ARE

• Proactive and assertive in follow-through with business leaders, colleagues, and partners, including a high degree of self-direction
• Able to collaborate and influence others across various levels, regions, and cultures
• Able to evaluate data and translate to decision makers through storytelling
• Highly competent at analyzing data through Business Intelligence and building visualization tools (Power BI/Tableau experience preferred)
• Highly proficient in Microsoft Excel, with moderate experience using other Microsoft suite applications

YOUHAVE

• Bachelor's degree in supply chain management, business, management, or other applicable discipline
• 5-8+ years' professional experience in enterprise and/or global planning, forecasting, supply chain, analytics, and/or related fields
• A deep knowledge of the concepts and theories of demand planning, the apparel/footwear industry, and the global marketplace
• Strong forecasting skills with Blue Yonder or other related statistical forecasting applications
• Strong understanding of order management processes with Enterprise Resource Management (ERP) systems

#LI-BC1

#Hybrid

#prAna

This job description is not meant to be an all-inclusive list of duties and responsibilities, but constitutes a general definition of the position's scope and function in the company.