Senior Strategy Analyst

Marketing Architects
parental leave, paid time off, paid holidays, 401(k)
United States, Minnesota, Minneapolis
Oct 28, 2024
SENIOR STRATEGY ANALYST Location: Remote Can you tell a story with data and solve right-brain challenges with left-brain numbers? Are you able to adapt to new technologies and mine for transformative insights that can reshape entire advertising campaigns? This role is not your typical analytics position-it's about presenting high-level TV advertising discoveries and becoming a storyteller who changes the way TV is measured. If you're passionate about diving deep, keep reading. We're an All-Inclusive television advertising agency with our home base in Minneapolis. However, you can work from anywhere that works for you including cities like Chicago, Atlanta, New York, Austin, Phoenix, and more. ROLE OVERVIEW As a Senior Strategy Analyst, you will conduct in-depth customer and attribution analysis, develop audience targeting strategies, and collaborate cross-functionally to integrate insights into broader campaign strategies. You will also work with proprietary tools to measure the impact of TV on digital performance and results, shaping our clients' brand strategies. We ask that you have expertise in advanced data analytics, audience targeting, and econometrics to provide relevant insights. Reporting to the VP of Analytics, you will help build the agency's strategy analytics capabilities. Your responsibilities will include: Customer & Attribution Analysis: Conduct customer segmentation and behavior analysis to optimize customer acquisition and retention strategies. Utilize Marketing Mix Modeling (MMM) and econometrics to analyze media spend across multiple channels and improve ROI. Apply Life Time Value (LTV) methodologies to measure long-term profitability and guide investment decisions. Audience Targeting & Campaign Planning: Create and refine target audience segments for streaming TV campaigns. Collaborate with media and creative teams to align audience insights with campaign objectives. Data Analysis & Insights: Use advanced analytics to uncover insights from complex datasets and deliver data-driven recommendations. Perform attribution analysis to assess the impact of media channels on business outcomes. Develop data visualization dashboards using Tableau, Power BI, or Google Data Studio. QUALIFICATIONS 3+ years in strategy, marketing analytics, or data science, preferably in performance marketing or advertising. Proven expertise in MMM, econometrics and LTV analysis. Proficiency in Python, R, or SQL for data analysis. Expertise in Tableau, Power BI, or Google Data Studio for data visualization. Advanced Excel skills for data manipulation and modeling. Familiarity with media analytics platforms (e.g., Google Analytics, Adobe Analytics) and AI-enabled analytics tools. Strong problem-solving skills with attention to detail. Excellent communication skills to convey insights to non-technical stakeholders. Ability to manage multiple priorities in a fast-paced environment. Collaborative mindset to contribute to strategic business decisions. BENEFITS OVERVIEW We offer rewarding careers that encourage growth while providing industry-leading benefits including 100% employer-paid medical and dental benefits, plus vision, disability, 401(k) matching, parental leave, paid time off and paid holidays. Employees also receive an annual office supply allowance, monthly internet stipend, and employer-paid cell phone. And we offer frequent opportunities to connect virtually and in-person with our fully remote team. COMPANY OVERVIEW Marketing Architects is an All-Inclusive TV agency that gives performance brands access to high-quality, effective TV campaigns without the traditional high entry cost and ongoing challenges of optimization, scale, and measurement. Founded in Minneapolis, Marketing Architects has been helping companies connect with their customers in new and inspiring ways for more than 25 years. It's not easy work, but it is rewarding. If you're up for the challenge of your career, let's talk. #LI-Remote