Associate Vice President Brand Experience

Working at IRSC has its perks! In addition to helping drive change and having a positive impact by supporting our students, staff, and faculty, IRSC offers a benefits package:

Wellness Wonders: Dive into a world of well-being with perks that nourish your body and soul. Health benefits designed to support your fitness, mental well-being, and overall happiness are waiting for you.

Retirement Radiance: Picture your future shining as bright as your career! Our retirement benefits are designed to turn your golden years into a sunlit oasis. With robust plans and strategic investments, we're planting the seeds for your retirement bliss.

Generous Time-Off Universe: Recharge and rejuvenate with ample vacation time, ensuring you return to work with newfound enthusiasm.

Career Launchpad: Propel your career forward with projects that are not just tasks but missions, shaping industries and driving change.

Are you ready to lead the charge in shaping an amazing college brand experience?

We're on the lookout for a Brand Leader Extraordinaire who will elevate our presence across all platforms-whether it's online, offline, or somewhere in between! Join our vibrant team and help Indian River State College continue to shine as a hub for creativity, innovation, and community impact.

What You'll Do:

• Develop innovative brand strategies that will make us stand out from the crowd.
• Craft compelling narratives that reflect our mission from admissions to alumni.
• Oversee high-energy events like graduation, community outreach, and more!
• Lead digital marketing efforts, from social media campaigns to website makeovers.
• Collaborate with a fantastic team and outside agencies to bring fresh ideas to life.
• Manage budgets and timelines while delivering top-notch content and experiences.

Who You Are:

• A visionary with a Bachelor's (or better yet, Master's) degree in marketing, communications, or PR.
• A branding expert with 7+ years of experience and a passion for storytelling.
• A creative leader who can inspire a team and engage with diverse audiences.
• A strategic thinker with excellent communication, organization, and multitasking skills.
• A pro at managing everything from digital campaigns to live events with flair and efficiency.

Why Join Us?

At IRSC, we're not just about education-we're about community. Your creativity and leadership will help us bring our brand to life in new and exciting ways. Plus, you'll be part of a fun, supportive, and dynamic environment where you can make an impact every day.

Ready to make your mark? Apply today and let's build something extraordinary together!

JOB SUMMARY:

Under administrative guidelines, this position is a leadership role responsible for overseeing and enhancing the institution's brand presence across multiple platforms. Develop and execute strategies that create a consistent and engaging brand experience across all touchpoints. Collaborate with various departments to ensure that all branding initiatives align with the college's mission and goal. Leads efforts to enhance the institution's brand presence and reputation. Work closely with various departments to ensure a consistent and compelling brand narrative that aligns with the college's mission and goals Manage college events, audio-visual services, digital marketing, web marketing, and public information initiatives

SPECIFIC DUTIES AND RESPONSIBILITIES:

Develop and implement comprehensive brand strategies to enhance the college's visibility and reputation.

Oversee the creation and maintenance of brand guidelines to ensure consistency across all platforms. Conduct brand audits and analyze market trends to inform strategic decisions.

Collaborate with the Marketing and Communications team to design and execute marketing campaigns that effectively communicate the college's brand message.

Manage the production of marketing materials, including digital content, brochures, advertisements, and promotional items.

Ensure that all marketing communications adhere to brand standards and are delivered on time and within budget.

Develop and implement an integrated brand strategy that encompasses all aspects of the college experience from admissions to alumni relations

Oversee the creation and management of brand assets, ensuring consistency and high quality across all platforms and materials.

Manage relationships with 3rd party service providers/ external agencies and vendors to produce innovative and impactful brand campaigns /brand projects on time and within budget.

Lead the planning and execution of major college events including commencement, community outreach events and special occasion.

Collaborate with internal and external stakeholders to ensure events are executed seamlessly and reflect the college's brand.

Develop and lead the digital marketing strategy, including social media, email campaigns, and online advertising.

Manage the college's web presence, ensuring the website is user-friendly, visually appealing, and aligned with branding guidelines.

Analyze market trends and conduct research to inform brand positioning and messaging that resonates with diverse audiences.

Completes all other duties and responsibilities as assigned.

QUALIFICATIONS, KNOWLEDGE AND SKILL REQUIREMENTS:

Bachelor's degree in Marketing, Communications, Public relations or related field; Master's degree preferred.

Minimum of seven (7) years' experience in brand management, marketing, pr related roles, with at least 3 years in a leadership role; preference in a higher educational setting

Proven track record of developing and executing successful brand strategies. managing large-scale events, digital marketing strategies, and public relations efforts.

Strong leadership and team management skills with the ability to inspire and guide a diverse team.

Excellent communication skills - both verbal and written and collaboration abilities.

Familiar with the latest marketing technologies and platforms.

Ability to think both creatively and strategically.

Detail-oriented with the ability to manage tight timelines, priorities, and resource constraints.

Ability to adapt to changing priorities and thrive in a fast-paced environment.

Ability to use good judgment and discretion with a strong work ethic.

Excellent interpersonal skills and ability to interact diplomatically with the public, support staff, and College administrators in a professional, and timely manner.

PHYSICAL DEMANDS:

This position classifies the physical exertion requirements as medium work involving lifting no more than 50 pounds at a time with frequent lifting or carrying of objects weighing up to 25 pounds. If someone can do medium work, we determine that he or she can also do sedentary and light work.

ADDITIONAL EXPECTATIONS:

Requirements are representative of minimum levels of knowledge, skills and/or abilities. To perform this job successfully, the employee must possess the abilities or aptitudes to perform each duty proficiently. Additionally, all employees of the College are expected to maintain professional standards of communication, able to learn and apply new technology, and abide by all policies and procedures. Continued employment remains on an "at-will" basis.

This description is intended to indicate typical kinds of tasks and levels of work difficulty that will be required of positions given this title and shall not be construed as declaring every specific duty and responsibility of the particular position. This job description is not intended to be a contract for employment, and the employer reserves the right to make any necessary revisions to the job description at any time without notice.