Social Media Coordinator

Department: Communications and Marketing

Classification: Public Relations & Mktg Spec 3

Job Category: Classified Staff

Job Type: Full-Time

Work Schedule: Full-time (1.0 FTE, 40 hrs/wk)

Location: Fairfax, VA

Workplace Type: Hybrid Eligible

Pay Band: 04

Salary: Salary commensurate with education and experience

Criminal Background Check: Yes

About the Department:

The primary purpose of the Office of University Branding is to advance the good reputation of George Mason University through increasing public awareness, understanding, and advocacy of the University. The organization serves as the University's central steward of institutional brand strategies, policies, guidelines, expertise, and resources, used to promote the University's newsworthy and noteworthy educational, research, and service efforts that support the fulfillment of its mission. In addition, University Branding is the central resource for communication internally and between the University and its various publics.

About the Position:

George Mason University's Office of University Branding (OUB) is looking for a dynamic, community-driven, detail-oriented Social Media Coordinator to join the Mason Social Media team to create, film, and produce high-quality video content for George Mason University's President's social media channels (Instagram, Twitter and Facebook) and support the official Mason's social media channels (Facebook, Twitter, Instagram, LinkedIn, and TikTok).

The Social Media Coordinator will work closely with the University President, Deputy Vice President of Media and Communications, the Social Media team as well as with individuals across the Office of University Branding and other departments. Reporting to the Social Media Manager, the Social Media Coordinator will play a key role in advancing the university's key priorities, and the voice and image of the University President and the George Mason University brand on social media.

Responsibilities:

Content Management

• Manages the University President's social media accounts and support the social media team in developing and producing content, including text, video, photography, and graphic to drive brand awareness and engagement for these channels on Facebook, Twitter, Instagram, Threads LinkedIn, YouTube, TikTok (currently banned from use on public university campuses), and emerging platforms;
• Creates and curates high-quality, engaging content for social media platforms such as Facebook, Twitter, LinkedIn, Instagram, and TikTok;
• Collaborates with other departments to ensure social media content is aligned with overall marketing initiatives;
• Develops and manages a content calendar for President's channels to ensure consistent, and timely posting across platforms, which includes following the President's schedule and occasionally posting content outside of regular business hours and on weekends;
• Executes through enterprise social media management tools to streamline processes and improve efficiency;
• Participate in brainstorms and content ideation;
• Assists during crisis with social media team as part of OUB's Crisis Communications response plan; and
• Provides coverage for social media when other team members are out.

Community Management

• Engages with followers and identify and communicate with students, families, faculty and staff, influencers, partners, board and donors as identified by leadership;
• Responds to comments and messages in a timely manner; and
• Identifies and capitalizes on opportunities for user-generated content and influencer partnerships.

Listening and Analytics

• Works in collaboration with social and digital teams to understand performance and growth metrics across channels in order to adjust creative for optimizing posts;
• Monitors conversations across President's various social media channels;
• Provides regular reports and updates on social media performance to stakeholders;
• Monitors social media metrics to evaluate the success of social media campaigns and adjust strategies as needed; and
• Analyzes social media trends and best practices to identify opportunities for growth and innovation.

Required Qualifications:

• A passion for social media, understanding of platforms and audiences, and knowledge of best practices;
• Proficient with Adobe Creative Suite, Adobe Premier, SEM Rush, Canva and social media platforms;
• Digital video and photography skills;
• Experience creating strong, engaging content. Strong candidates will have previous experience assisting with creating video content and social media campaigns;
• Excellent written, verbal, and professional communication skills;
• Demonstrated excellence in writing, proofreading, and editing;
• Strong listening and communication skills;
• Ability to multitask while preserving attention to detail; and
• Experience managing social channels and digital communities.

Preferred Qualifications

• Experience in social media, public relations, communications, reporting, or writing (ideally 2+ years);
• Bachelor's degree in English, marketing, or a similar field;
• Ability to work independently and collaboratively;
• Strong organizational and time management skills to meet deadlines; and
• Video editing and photography experience a plus.

Instructions to Applicants:

For full consideration, applicants must apply for Social Media Coordinator at https://jobs.gmu.edu/. Complete and submit the online application to include three professional references with contact information, and provide a Cover Letter/Letter of Intent with Resume for review.

Posting Open Date: September 5, 2024

For Full Consideration, Apply by: September 21, 2024

Open Until Filled: Yes