System Director | Marketing | Brand Management

Main Line Health in Radnor, PA is currently hiring a System Director of Marketing. We are looking for an experienced leader with strong strategic marketing experience coming from a hospital or healthcare environment.

Main Line Health, with over 11,000 employees and 2000 physician practices, is suburban Philadelphia's most comprehensive health care resource, offering a full range of medical, surgical, obstetric, pediatric, psychiatric and emergency services. We are composed of five hospitals, a medical research institute, physician practices and other specialized facilities and services. Main Line Health is committed to the highest standards of patient care, education and research. Main Line Health has achieved numerous honors and awards and has been nationally recognized by Press Ganey, Truven Analytics, The Joint Commission and other health care ratings organizations for its high quality patient care. We have received Magnet designation by the American Nurses Credentialing Center (ANCC), the nation's highest award for recognizing excellence in nursing care. At Main Line Health, we have made it our mission to provide patients with a superior patient experience. This translates to the consistent delivery of safe, high quality clinical care in the absence of preventable harm

Why Work for Main Line Health?

To demonstrate our commitment to developing a Culture of Respect, we have made Diversity and Inclusion one of Main Line Health's core values that already includes Patient Safety, Compassion, Participation, Innovation, Excellence, Integrity and Communication. Together, these values guide us in providing a superior health care experience and improving the quality of life in our communities. Our physicians and employees speak highly of the work environment at Main Line Health. Ultimately we want everyone to feel respected for who they are.The hospital has been recognized by the Philadelphia Business Journal as one of the top ten "Best Places to Work" in the Delaware Valley and also ranked among Modern Healthcare's top 100 places in the nation to work in healthcare. With a history spanning more than 150 years, it's one of the region's most honored and respected academic healthcare institutions.

Main Line Health is an equal opportunity employer. Our Diversity, Respect and Inclusion initiative celebrates our differences and our similarities. We are committed to creating an inclusive environment for all employees.

Turn your job into a career by joining Main Line Health!

As the System Director for Marketing you will provide leadership and direction in the development and implementation of marketing strategies and tactics to increase patient loyalty, utilization, growth and to ensure system alignment of the health system. This encompasses four acute care hospitals (Lankenau Medical Center, Bryn Mawr Hospital, Paoli Hospital, Riddle Hospital), Bryn Mawr Rehabilitation Hospital, Mirmont Treatment Center and Main Line HealthCare, the employed physician group. You will be located at our Radnor Corporate office with travel to the entities as needed.

Reporting to the Senior Vice President Marketing & Business Development, you work closely with the executive leadership team, service line directors, and physicians to formulate strategic marketing plans and outreach initiatives to achieve the business objectives of the organization and executes patient, consumer, and referring physician engagement strategies annually across the MLH system. The System Director is responsible for oversight, implementation and advancement of the MLH brand.

Additional responsibilities you will manage as the System Director include:

• Responsible for brand integrity and evolution and ensures that the brand experience is consistent through the MLH patient journey. Monitors the delivery of the brand promise across the region including opportunities to optimize the brand through improved patient experience.
• Responsible for managing relationship with media buying agency, advertising/creative agencies, writers, photographers and other support professionals.
• Selection and implementation of customer relationship management system (CRM) as well as oversee and implement marketing technology systems and processes to achieve organizational marketing goals and objectives.
• Develops and monitors annual marketing budget from a System, entity and service line perspective

• Master's Degree in marketing, healthcare management or business administration preferred. Bachelor's Degree required.

• Minimum of ten (10) years strategic marketing experience in a multi-hospital system or healthcare system with multiple distribution sites; 5 years at the management level.
• Experience in health care brand management, advertising, including social media, communications and directing market research initiatives.
• Demonstrated success in managing a marketing staff in a dynamic, high-growth, volume driven environment.
• Ability to manage multiple projects simultaneously.

We offer competitive compensation and outstanding comprehensive benefits including tuition reimbursement, 403B matching savings plan, a pension plan, and a generous paid time off program. To be considered, please apply online with your resume at www.mainlinehealth.org/careers Enter Job ID 47740 in Keyword search box.

Applicants must certify that they have not used tobacco products or nicotine in any form in the 90-days prior to submitting an application to Main Line Health. This will be verified during pre-employment testing.

It is the policy of Main Line Health: to provide Equal Employment Opportunity to all people in all aspects of employer/employee relations without discrimination because of race, religion, color, sex (including pregnancy, gender identity, gender expression, and sexual orientation), parental status, national origin, ancestry, age, disability, political affiliation, military service, relationship status, or other non-merit based factors; to select, develop and promote employees based on the individual's, qualifications, experience, and job performance; to maintain a working environment free of all forms of discrimination, harassment, and intimidation.