Administrator- Account

GENERAL FUNCTION

The role manages a portfolio of approximately 45 private practice eye care clients, serving as the primary contact between clients and the DONE4YOU Marketing team. This role is responsible for building strong client relationships, developing and managing marketing plans, coordinating campaigns and projects, monitoring budgets and results, and ensuring clients receive proactive, high-quality marketing support. The role works closely with internal marketing teams to translate client needs into actionable strategies and ensure projects are delivered accurately and on schedule.

MAJOR DUTIES AND RESPONSIBILITIES

• Manage approximately 45 private practice eye care client accounts.
• Serve as the primary client contact for marketing strategy, campaigns, projects, and ongoing needs.
• Build strong client relationships through proactive communication, responsiveness, and follow-through.
• Develop and maintain marketing plans aligned with each client's goals, local market, and available budget.
• Lead regular client meetings to review priorities, campaigns, results, budgets, and next steps.
• Coordinate integrated marketing campaigns across digital, social media, patient communications, direct mail, reputation management, advertising, promotions, and in-practice marketing.
• Partner with creative, digital, production, analytics, and other internal teams to move projects from planning through execution.
• Manage client feedback, approvals, timelines, and outstanding action items.
• Help clients effectively utilize marketing budgets, D4Y Dollars, and other available marketing resources.
• Review campaign performance and provide recommendations based on results and establish marketing best practices.
• Identify opportunities to strengthen client marketing programs and support long-term retention.
• Maintain accurate and timely account and project documentation in ASANA.
• Identify client concerns or retention risks early and escalate to the Supervisor of Client Relations as appropriate.
• Collaborate with Walman Optical and applicable internal partners to support client needs and business objectives.

BASIC QUALIFICATIONS

• Bachelor's degree in marketing, Sales, Business, Communications, or a related field.
• 2-3 years of experience in advertising agency account management, marketing account management, sales, or a similar client-facing marketing role.
• Experience managing multiple client relationships and marketing projects simultaneously.
• Strong communication, presentation, relationship-building, and organizational skills.
• Working knowledge of integrated marketing, including digital, social media, email, direct mail, advertising, promotions, and creative development.
• Ability to manage multiple priorities, deadlines, approvals, and client expectations.
• Comfortable discussing marketing strategy, campaign results, budgets, and business goals.
• Experience with ASANA or similar project management platforms preferred.
• Experience in healthcare, optical, private practice, or professional services marketing is a plus.