We use cookies. Find out more about it here. By continuing to browse this site you are agreeing to our use of cookies.
#alert
Back to search results
New

Product Manager - ELIXIR

W. L. Gore & Associates, Inc.
United States, Maryland, Elkton
100 Airport Road (Show on map)
Oct 10, 2026
About the Role

ELIXIR Strings has long been defined by its relentless pursuit of tools that inspire musicians tocreate, express, and connect. As we enter the next chapter of innovation, we're looking for aGlobal Product Specialist to join our team in Elkton, Maryland where you will to help shape thefuture of our string portfolio and ensure every product we deliver meets the uncompromisingexpectations of players around the world. In this pivotal role, you will serve as both a strategicthinker and a hands-on product owner - driving product concepts, ensuring fitness for use, andmaximizing value across the global product lifecycle. You'll work shoulder-to-shoulder with expertsacross Engineering, Marketing, Supply Chain, Sales, and Business Leadership to translate end-userneeds into differentiated products that deliver clear and compelling value. This business-critical rolerelies on the ability to influence, align, and inspire others in a complex, cross-functionalenvironment. You will represent the voice of the market, shape the product strategy, and ensureevery product that ships not only works, but delivers exactly what we promise, every time.

This position will be located at our facility in Elkton, Maryland with the possibility of a hybrid work arrangement.

Pay and Benefits:

  • $125,000 - $165,000 per year
  • Roles above $150k are eligible for the variable pay program each fiscal year, based on defined business performance metrics.
  • Factors considered in extending an offer within this pay range include (but not limited to) education, experience, knowledge, skills, and abilities.
  • Medical, Dental and Vision benefits effective on Day 1 of employment! We offer a comprehensive total rewards package, including competitive benefits. More details are available at www.gore.com/careers/benefits
Responsibilities
  • Drive revenue and profit of the ELIXIR Strings portfolio, influencing cross-functional decisions that balance long-term profitability with the near-term needs of the market.
  • Develop and execute a clear product strategy by leading new product ideas and concepts forthe ELIXIR business. Create and maintain Product Concept Worksheets (PCWs), integratecross-functional input throughout development, and actively manage the product portfoliothroughout the product lifecycle including retiring underperforming sku's to make room fornew ones.
  • Develop business cases for new product ideas to ensure volumes, prices, Cost of Goods Sold(COGS), and Sales General & Administrative (SG&A) can meet targets. Guide teams ontradeoffs throughout product development projects to timeline, scope, and cost.
  • Ensure product fitness-for-use (FFU) by defining clear performance criteria, ensuring thatevery product meets its promised value, and partnering with Compliance Taskforce teams onproduct global regulations and labeling.
  • Integrate GBS principles such as problem solving, lean daily management, and kaizen to allaspects of work, such as revenue attainment, pricing strategies, and new productdevelopment.
  • Visit customers and consumers on regular basis using Voice of Customer tools to gather,synthesize, and validate global customer and end-user insights to guide product & businessmodel innovation.
  • Accountable for the global pricing strategy and value positioningfor all ELIXIR Strings productsto grow Enterprise Value, support sales execution, and grow market share.
  • Partner with Marketing to create, validate, and approve product claims, ensuring accuracy andalignment with actual performance.
  • Maximize product profitability by identifying opportunities throughout the value chain andsupport key investment decisions across the lifecycle.
  • Heavily contributes to the ELIXIR Strategy development, sharing market insight that results intop and bottom-line growth. Own related action plans as part of Strategy Deploymentinitiatives to grow long term capabilities as required.
Required Qualifications
  • Bachelor's degree
  • Minimum of 3 years of experience as a Product Manager OR a minimum of 7 years of experience in a combination of roles that are both technical and market-facing with a global scope and supporting a consumer brand
  • Demonstrated experience evaluating product performance and validating product claims usingdefined performance criteria, test data, or customer feedback
  • Proven ability to influence decisions without formal authority, demonstrated through leadingcross-functional discussions, creating and maintaining an inclusive work environment and clearunderstanding of equitable practices
  • Experience gathering end-user needs and converting them into clear product requirements andproduct concepts, including presenting those concepts to cross-functional teams for review and alignment
  • Demonstrated financial acumen, including experience interpreting P&L data and influencingproduct decisions that impact profitability; experience owning product or portfolio-levelprofitability
  • Proven experience developing or executing value-based pricing strategies across multipleregions or sales channels and engaging in pricing discussions with distributors, retailers, orglobal customers
  • Experience developing product strategy using market insights, competitive understanding, andvoice-of-customer data
  • Proven success driving multiple, complex priorities at the same time, and prioritizing what ismost important for the product and business
  • Experience with Lean Principles in both manufacturing and business process setting
  • Ability to travel up to 30% (domestic and international) for customer meetings, end userengagement, and industry events
Desired Qualifications
  • Experience or knowledge of the music industry and competitive products
  • Experience as a musician, playing fretted stringed instruments
  • Prior experience implementing lean business concepts

This position offers a hybrid work arrangement in the country from which the Associate is employed. Eligibility is dependent on the responsibilities of the role and business needs, and the Associate must agree to comply with Gore's work arrangement policies.

What We Offer

Our success is based on the capability and creativity of our Associates, and we are proud to offer a comprehensive and competitive total rewards program that supports your everyday and helps you build your tomorrow.

We provide benefits that offer choice and flexibility and promote overall well-being. And in keeping with our belief that every Associate should share in the collective success of the enterprise; we provide a distinctive Associate Stock Ownership Plan in each country as well as potential opportunities for "profit-sharing". Learn more at gore.com/careers/benefits

Gore is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, gender, national origin, ancestry, age, status as a qualified individual with a disability, genetic information, pregnancy status, medical condition, marital status, sexual orientation, status as a protected veteran, gender identity and expression, and any other characteristic protected by applicable laws and regulations.

Gore is committed to a drug-free workplace. All employment is contingent upon successful completion of drug and background screening. Gore will consider qualified applicants with criminal histories, e.g., arrest and conviction records, in a manner consistent with the requirements of applicable laws.

Gore requires all applicants to be eligible to work within the United States. Gore generally will not sponsor visas unless otherwise noted on the position description.

Applied = 0

(web-9db6c7984-s8fps)