Content Marketing Manager- SEO/AEO

Join our client, a pioneering organization partnered with Aquent, dedicated to shaping the future of digital engagement and educational outreach. This is an exceptional opportunity to be at the forefront of evolving content strategies, where your expertise will directly influence how information is discovered and consumed. You will play a pivotal role in defining compelling narratives, driving significant conversion, and enhancing visibility across cutting-edge search and answer engine platforms.

We are seeking a visionary leader to elevate our marketing messaging and content efforts. In this critical position, you will serve as the content brand champion, translating complex insights into clear, impactful value propositions. Your strategic approach will not only sharpen our market presence but also ensure our programs resonate deeply with target audiences, making a tangible difference in our outreach and engagement.

Key Responsibilities

• Strategic Positioning & Messaging: Translate competitive analysis and internal analytics into clear, compelling, and competitive value propositions.
• Develop messaging strategies that differentiate programs and resonate with target audiences.
• Ensure messaging is consistent with overall brand positioning and marketing objectives.
• Content Planning & Execution: Develop and execute multi-channel content strategies designed to improve organic search rankings and increase Answer Engine Optimization (AEO) visibility across LLMs.
• Identify content opportunities based on search trends, competitive insights, audience needs, and performance data.
• Partner with internal teams to ensure content strategies are effectively executed across channels.
• Content Creation & Briefing: Write high-quality, conversion-focused content as needed.
• Develop comprehensive content briefs for internal writers and agency partners.
• Provide clear direction on messaging, audience, SEO/AEO requirements, tone, and content objectives.
• Cross-Channel Collaboration & Brand Ambassadorship: Partner with internal media, affiliate, and community outreach teams to champion core messaging.
• Extend content and messaging across external platforms, forums, partner networks, and other relevant channels.
• Ensure consistent positioning and messaging across the customer journey.
• Performance Analysis & Optimization: Monitor content performance, AEO placements, organic search rankings, and other key performance indicators.
• Partner with analytics teams to evaluate results and identify opportunities for improvement.
• Continuously refine content strategies based on performance data, search behavior, and emerging AEO trends.

Qualifications

• Experience: 5-7 years of professional experience in content marketing.
• AEO & SEO Fluency: Strong understanding of SEO and hands-on experience optimizing content for organic search and emerging Answer Engine Optimization (AEO) opportunities across LLMs.
• Strong Copywriting Skills: Proven ability to write high-quality, conversion-focused content and/or effectively brief internal writers and creative partners.
• Strategic Thinking: Ability to evaluate competitive intelligence, analytics, and market insights and translate them into actionable messaging and content strategies.
• Cross-Functional Collaboration: Experience working effectively with analytics, media, affiliate, creative, and content teams.

Preferred Qualifications

• Experience in higher education, healthcare/nursing education, or subscription-based service marketing.