Journey Builder III

Join a global leader at the forefront of media products and services, where innovation drives how millions of users engage with cutting-edge content. This organization is dedicated to enabling seamless on-device communications and automated messaging, connecting people with the services they love. As an Aquent talent, you will partner with this organization to directly contribute to enhancing user experiences and expanding the reach of beloved products and services worldwide.

Are you a highly motivated and curious individual ready to step into a pivotal role, becoming a subject matter expert in customer journey orchestration? This is an incredible opportunity to significantly impact user awareness and engagement for a vast global audience. You will be instrumental in developing and executing multi-channel customer communications that span across acquisition and engagement initiatives, collaborating with diverse teams including strategy, product, engineering, and business. Your strategic thinking and flawless execution will be key to shaping the future of customer interactions and driving the success of products and services used by millions.

What You'll Do

• Develop, test, and deploy sophisticated customer journeys, carefully assessing product and strategy objectives, platform capabilities, and data requirements.
• Collaborate and communicate effectively with a wide range of stakeholders on complex global projects, ensuring operational plans, deliverables, and potential risks are proactively addressed and aligned.
• Optimize campaign performance through rigorous A/B testing to drive incremental growth and continuous program improvement.
• Monitor campaign performance diligently to ensure operational integrity, promptly identifying and communicating any issues to internal teams.
• Identify critical opportunities to enhance campaign performance, improve operational efficiency, streamline processes, and refine product tooling.
• Build and maintain a comprehensive knowledge portal of best practices and playbooks, serving as a vital reference and training resource for the team.

Must-Have Qualifications

• 7-10 years of robust lifecycle marketing experience, specifically building and launching successful acquisition and engagement initiatives.
• Proven experience with leading CRM or ESP platforms such as Salesforce Marketing Cloud/ExactTarget, Braze, or Oracle Responsys.
• High aptitude for logical reasoning and critical thinking, enabling you to navigate complex challenges effectively.
• Exceptional attention to detail and organizational skills, ensuring the timely delivery of high-quality projects.
• A proactive, thoughtful, and resourceful innovator with a strong willingness to tackle ambiguity and overcome roadblocks.
• Ability to remain calm under pressure, devise effective contingency plans, make sound judgment calls, and pivot as needed in a fast-evolving environment.
• A strong team player mentality, consistently considering the impact of your work on partners and fostering collaborative success.
• Effective communication skills across all mediums-from instant messaging and email to formal presentations.
• BA/BS degree preferred, or equivalent practical work experience.

Nice-to-Have Qualifications

• Experience in SQL.