Director, Digital Commercial Merchandising

Who We Are

SuperATV is one of the most exciting growth companies in powersports. We design, manufacture, and distribute industry-leading aftermarket parts and accessories for UTV, ATV, and off-road enthusiasts worldwide through brands including SuperATV, Highlifter, Assault, HCR, Keller, GBoost, and Side by Side Stuff. Our growth is fueled by innovation, customer obsession, disciplined execution, and a team that moves fast to solve real customer needs.

We are looking for a Director of Commercial Merchandising to lead the integrated commercial strategy across SuperATV's digital and marketplace businesses, connecting merchandising, pricing, promotions, marketplace growth, customer experience, and commercialization into one clear plan for profitable growth.

Position Summary

In this role, you will own revenue, margin, conversion, AOV, retention, and category growth outcomes across SuperATV's direct-to-consumer and marketplace channels.

You will translate market opportunities, customer demand, inventory positions, and business objectives into commercial priorities while leading merchandising, marketplace management, platform operations, and catalog governance in partnership with Product Development, Marketing, Pricing, Supply Chain, and Finance.

The right candidate brings strategic thinking, strong commercial judgment, and hands-on operating discipline, with deep experience in ecommerce merchandising, digital customer journeys, category management, pricing strategy, and marketplace growth.

Commercial Strategy & Business Leadership

• Build commercial plans that support growth objectives across our portfolio of Brands.
• Define category growth strategies using customer demand, competitive activity, vehicle platform trends, market intelligence, and customer insights.
• Set priorities across DTC and Marketplace channels while protecting dealer network integrity.
• Partner with NPD on roadmaps, go-to-market strategies, and category expansion.
• Foster a culture of testing, learning, accountability, and continuous optimization.

Financial Performance Ownership

• Own category-level revenue, gross margin, AOV, conversion, profitability, and growth performance.
• Drive acquisition, retention, and customer lifetime value through disciplined commercial programs.
• Partner with Finance and Pricing on pricing strategy, MAP compliance, promotional governance, and discount structures.
• Evaluate promotional effectiveness, campaign ROI, and forecast performance against targets.
• Lead weekly business reviews and create clear accountability for commercial outcomes.

Merchandising & Customer Experience

• Shape assortment strategies and category architecture across digital channels.
• Guide onsite merchandising, promotional placements, PDP standards, and customer journey optimization.
• Improve attachment rate through bundles, accessories, cross-sell, and upsell strategies.
• Lead CRO, A/B testing, navigation, search, fitment, and personalization initiatives.
• Guide merchandising technology initiatives, including Dynamic Yield, Algolia, and future customer experience tools.

Marketplace Commercial Leadership

• Build marketplace growth strategies, define performance objectives, and evaluate emerging channel opportunities.
• Lead marketplace execution, listing health, discoverability, account performance, and profitability.
• Oversee buy-box, pricing, repricing, promotional, and advertising strategies while protecting dealer relationships.
• Ensure catalog, fitment, product data accuracy, ratings, reviews, and account health across marketplaces.

Platform & Ecommerce Operations Leadership

• Prioritize platform enhancements, roadmap investments, tools, technologies, and partners based on commercial impact.
• Partner with Technology and Web Operations on site reliability, speed, integrations, customer experience performance, and key ERP, PIM, search, fitment, analytics, checkout, payments, shipping, and order experience priorities.
• Establish operating processes for release management, quality assurance, and issue prioritization.

Product Information & Fitment Governance

• Provide leadership oversight for PIM governance, product data standards, taxonomy, category structures, and product hierarchies.
• Drive fitment accuracy across supported makes, models, and years.
• Ensure attributes, imagery, specifications, and supporting content meet standards.
• Partner cross-functionally to accelerate new SKU onboarding and channel readiness.

Required

• Bachelor's degree in Business, Marketing, Ecommerce, Merchandising, or a related field.
• 8+ years of ecommerce, merchandising, category management, marketplace, or commercial leadership experience, including 5+ years leading teams with revenue and margin ownership.
• Strong understanding of pricing, promotions, merchandising, digital marketing, marketplace ecosystems, analytics, PIM, and ecommerce technologies.
• Strong financial acumen, data-driven decision-making, communication, and stakeholder management skills.

Preferred

• Experience in powersports, automotive aftermarket, outdoor recreation, or another enthusiast-driven industry.
• Marketplace leadership experience across Amazon, Walmart, and eBay.
• Experience in a vertically integrated manufacturer-to-consumer model and/or fitment-driven product catalog.

Success in This Role Looks Like:

• Revenue, margin, AOV, conversion, retention, and category growth targets met or exceeded.
• Clear commercial priorities built from customer demand, market trends, inventory, pricing, and product roadmap inputs that support growth
• Disciplined merchandising, pricing, promotional, marketplace, and weekly business review rhythms in place.
• Measurable improvements in PDP performance, fitment accuracy, search, navigation, conversion, and attachment rate.
• Fast, aligned execution across Product Development, Marketing, Pricing, Supply Chain, Finance, Technology, and Operations.
• A high-accountability team with clear priorities, decision rights, ownership, and follow-through.