Paid Media Specialist - Sports & Entertainment

Aquent is partnering with a dynamic sports media agency, a leader in connecting top brands with passionate audiences across the exhilarating world of sports and entertainment. We are seeking a talented Paid Media Specialist to join their remote team, playing a pivotal role in crafting and optimizing digital campaigns that drive real impact for high-profile clients.

Are you a Paid Media Specialist with a passion for performance and a knack for navigating the ever-evolving digital landscape? This is your chance to dive headfirst into an execution-focused role where your expertise will directly shape the success of engaging campaigns for renowned clients in sports and entertainment. You'll be instrumental in managing campaigns from inception to optimization, ensuring every dollar spent delivers maximum impact and measurable results. This remote role requires you to operate within West Coast hours, with the exciting opportunity to be online during evening games to support live events, truly immersing you in the action.

What You'll Do

• Execute and optimize paid media campaigns across various platforms, with a strong focus on Meta Ads and Google Ads (including YouTube and Display).
• Manage campaigns day-to-day, analyzing performance metrics and making tactical adjustments to continuously improve results.
• Support ongoing campaign optimization efforts, including refreshing creative assets, adjusting or pausing ad sets, and implementing other in-platform changes based on performance data.
• Execute campaigns across a diverse range of objectives, such as lead generation, website traffic, brand awareness, and boosted content.
• Utilize your expertise in Sprinklr to manage and streamline campaign operations effectively.
• Conduct thorough quality assurance before launch, ensuring meticulous attention to detail when building campaigns, implementing targeting, and managing budgets.
• Leverage campaign performance data to identify issues, uncover new opportunities, and recommend practical optimizations to enhance campaign effectiveness.

What You'll Bring

• Strong hands-on experience executing and optimizing paid media campaigns on Meta Ads and Google Ads, particularly with YouTube and Display.
• Proficiency and practical experience with Sprinklr is required.
• Demonstrated ability to execute campaigns across a range of objectives, including lead generation, website traffic, awareness, and boosted content.
• A strong understanding of key paid media metrics such such as CPA, CPC, CPM, CTR, and conversion rates, with the ability to analyze performance at the campaign, ad set, and individual ad level.
• Excellent attention to detail, crucial for building campaigns, implementing targeting, managing budgets, and conducting quality assurance.
• Comfort in using campaign performance data to identify issues, surface opportunities, and recommend practical optimizations.
• A general understanding of the evolving digital media landscape, including new advertising products, tools, and capabilities introduced by major media platforms.
• Availability to work approximately 25 to 35 hours per week within the typical working window, with additional evening hours required around games.

Bonus Points

• Experience with TikTok Ads.

This is a 3-month engagement with a possible extension, offering an exciting opportunity to contribute to high-impact projects in a dynamic environment.

About Skill:

Skill connects the best professional, IT, engineering, financial and administrative talent with the world's biggest brands. Our eligible talent get access to benefits such as health benefit contributions, retirement plans with match and flexible spending accounts.

Skill is an equal-opportunity employer. We evaluate qualified applicants without regard to age, race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, and other legally protected characteristics. We're about creating an inclusive environment-one where different backgrounds, experiences, and perspectives are valued, and everyone can contribute, grow their careers, and thrive.