Marketing Analyst

Aquent is partnering with a globally recognized technology leader renowned for its innovative products and services that shape the future of digital experiences. This organization is committed to delivering excellence and pushing the boundaries of what's possible, fostering an environment where creativity and rigorous thinking lead to groundbreaking results. As an Aquent talent, you will play a pivotal role in this dynamic environment, contributing directly to the strategic financial planning that drives marketing success for a world-class organization.

Are you a strategic thinker with a passion for driving impactful marketing investments? Imagine shaping how marketing dollars accelerate growth across a diverse portfolio of consumer services. In this pivotal role, you will combine strategic planning, financial rigor, and cross-functional leadership to ensure every marketing investment creates maximum customer and business impact. You will be instrumental in developing data-driven recommendations that inform annual and quarterly planning, manage significant marketing budgets, and refine the operational processes that underpin investment decisions. This is an incredible opportunity to influence senior leadership decisions and contribute directly to the long-term marketing strategy of a world-class organization.

Key Responsibilities

• Lead end-to-end marketing budget planning, forecasting, and ongoing investment management across multiple marketing initiatives.
• Develop investment strategies that maximize business impact while balancing growth, efficiency, and long-term customer value.
• Build financial models, business cases, and scenario analyses to evaluate marketing investment opportunities.
• Conduct audience research and sizing to help inform campaign targeting and investment.
• Design scalable frameworks for prioritizing investments across channels, audiences, and business priorities.
• Analyze marketing performance, incrementality, customer acquisition, and return on investment to inform future planning decisions.
• Drive annual planning, quarterly business reviews, and cross-functional operating rhythms.
• Identify opportunities to improve planning tools, reporting automation, and operational workflows through data and technology.

Must-Have Qualifications

• Bachelor's degree or equivalent experience in Business, Economics, Finance, Marketing, Analytics, or a related field.
• 7+ years of experience in marketing strategy, marketing operations, business strategy, finance, consulting, or analytics.
• Experience managing complex budgets, forecasting, and investment planning.
• Strong analytical and financial modeling skills with advanced Excel or equivalent analytical tools.
• Experience synthesizing large datasets into executive-level insights and recommendations.
• Excellent communication and cross-functional collaboration skills.

Nice-to-Have Qualifications

• Experience developing marketing investment strategies across digital and offline channels.
• Strong understanding of marketing measurement methodologies, including incrementality, attribution, and customer lifetime value.
• Demonstrated ability to influence senior leaders through data-driven storytelling.
• Experience improving operational processes and building scalable planning frameworks.
• Comfortable navigating ambiguity while managing multiple priorities in a fast-paced environment.
• Passion for combining analytical rigor with strategic thinking to solve complex business challenges.

About Aquent Talent:

Aquent Talent connects the best talent in marketing, creative, and design with the world's biggest brands. Our eligible talent get access to amazing benefits like subsidized health, vision, and dental plans, paid sick leave, and retirement plans with a match. We also offer free online training through Aquent Gymnasium. More information on our awesome benefits! Aquent is an equal-opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, and other legally protected characteristics. We're about creating an inclusive environment-one where different backgrounds, experiences, and perspectives are valued, and everyone can contribute, grow their careers, and thrive.