Digital Campaign Specialist

Ampcus Inc. is a certified global provider of a broad range of Technology and Business consulting services. We are in search of a highly motivated candidate to join our talented Team.

Job Title: Digital Campaign Specialist

Location(s): Malvern, PA
(Remote)

Job Summary:
We are seeking a Digital Campaign Specialist with 3-5 years of experience in digital marketing to support and execute integrated multi-channel digital campaigns. The ideal candidate will have hands-on experience with email marketing, landing pages, search marketing, CMS platforms, and campaign execution while collaborating with cross-functional and global teams to deliver high-quality digital customer experiences.

Key Responsibilities:

• Execute multi-channel digital campaigns across web, email, search, social media, and digital advertising channels.
• Build and manage campaign landing pages, event pages, emails, automation workflows, and web content.
• Participate in campaign kick-off meetings and ensure complete understanding of campaign objectives and requirements.
• Coordinate campaign assembly, coding, creative assets, content publishing, and quality assurance.
• Implement and optimize customer journeys across digital channels.
• Support search optimization through organic keyword research and paid search campaign execution.
• Create, publish, and launch digital campaign assets within established timelines.
• Perform A/B testing for emails, landing pages, and search advertisements.
• Coordinate campaign launches and ensure successful deployment across all digital channels.
• Prepare campaign rollout documentation and coordinate with regional and country teams.
• Gather campaign feedback and collaborate with stakeholders to implement improvements.
• Monitor campaign performance and recommend optimization opportunities based on best practices.
• Ensure exceptional customer experience throughout the digital journey.
• Collaborate closely with marketing, communications, digital channel, social media, and CRM teams.

Required Qualifications:

• Bachelor's degree in Marketing, Digital Communications, Information Science, or a related field.
• 3-5 years of digital marketing experience.
• Experience implementing multi-channel digital marketing campaigns.
• Hands-on experience with:
  • Email marketing
  • Landing pages and forms
  • Search marketing (SEO/SEM)
  • Content Management Systems (CMS)
  • Web content management
• Strong understanding of digital marketing technologies and campaign execution.
• Ability to advise stakeholders on digital marketing best practices, including web and email optimization.
• Experience collaborating with cross-functional and global teams.
• Strong communication, analytical, and problem-solving skills.
• Ability to manage multiple projects and meet tight deadlines.
• Detail-oriented with strong organizational skills.
• Self-motivated with a proactive approach and strong ownership mindset.

Preferred Qualifications:

• Experience with:
  • Sprinklr
  • Eloqua
  • Scrivito CMS
• Experience with demand generation campaigns.
• Knowledge of digital campaign optimization and customer journey best practices.

Preferred Skills:

• Digital Campaign Management
• Email Marketing
• Marketing Automation
• SEO/SEM
• Landing Page Development
• A/B Testing
• Content Management Systems (CMS)
• Demand Generation
• Digital Analytics
• Campaign Optimization
• Customer Journey Mapping
• Cross-functional Collaboration
• Project Coordination
• Web Content Management
• Digital Advertising

Nice to Have:

• Sprinklr
• Eloqua
• Scrivito CMS
• CRM lead management experience
• Experience working with global marketing teams

Work Environment:

• Fast-paced, collaborative environment
• Opportunity to work with cross-functional and global stakeholders.