Marketo Operations Specialist

This is a remote position and will start in August and go through December.

Marketo Operations Specialist

An experienced, hands-on Marketo operator fluent in both the back end and front end of the

platform, able to own all admin and build tasks in a high-volume, enterprise instance. 5+ years

hands-on Marketo experience.

Expected knowledge and skills:

* Full Marketo administration: workspaces and partitions, roles and permissions, admin

settings, instance configuration and health.

* Smart campaigns, both batch and trigger, including flow steps, wait steps, and

campaign-processing and priority behavior.

* Smart lists and segmentation, including dynamic content and segment-driven

personalization.

* Email and template development, HTML plus Velocity scripting, modular templates,

dynamic and localized content.

* Landing pages, forms, and programs, with tokens and program templates.

* Data management: imports, deduplication, list hygiene, field management, and CRM

sync.

* Integrations: REST and Bulk APIs, webhooks, and LaunchPoint services.

* Deliverability fundamentals: sending, bounces, and Sent-versus-Delivered behavior.

* Reporting and analytics, and disciplined QA and pre-send validation.

* Comfort operating in a complex, high-volume, multi-program instance.