Marketing Specialist (Senior)

Aquent is partnering with a globally recognized leader in technology and innovation, a company that consistently pushes the boundaries of what's possible. Our client is dedicated to developing groundbreaking solutions that impact millions worldwide, fostering a culture of creativity, collaboration, and continuous improvement.

Are you a seasoned marketing professional ready to make a significant impact on global campaigns and strategic initiatives? This is an extraordinary opportunity to step into a pivotal role where your expertise will directly shape the brand's presence and drive business growth. You'll be instrumental in leading complex projects, influencing strategic direction, and fostering an inclusive environment where innovative marketing thrives.

**What you'll do:**

* Serve as a thought leader and expert in marketing, developing best practices for advertising and aligning strategic efforts across broader marketing initiatives.

* Collaborate with senior marketing leadership to define project strategies and objectives, spearheading initiatives for lead generation, customer advocacy, and developing new virtual and physical experiences.

* 5 years + of experience, managing relationships for media planning and collaborating with global teams to scale strategies effectively.

* Develop and implement pioneering marketing communications strategies to achieve widespread media and public amplification.

* Oversee data analysis and insight development to identify new marketing opportunities and deepen audience understanding.

* Lead and engage with multiple large and complex media agencies, prioritizing workflow to elevate their day-to-day contributions.

* Drive the development and implementation of marketing strategies to achieve business results, overseeing content positioning and marketing programs to boost awareness and engagement across various digital channels.

* Lead efforts to analyze, track, and report on campaign and project ROI using predetermined metrics and project management systems, collaborating closely with sales leadership to maximize campaign impact.

* Promote, nurture, and manage external relationships with vendors for events and activations, including registration, AV planning, gifting, and speaker agents.

* Enhance comprehensive internal and external promotion plans to maximize awareness and lead generation for projects, utilizing digital tools and collaborating with growth, content, and design teams.

* Cultivate effective partnerships with stakeholders to ensure high-quality content and campaigns for media and social channels, reflecting the brand's voice and identity.

* Oversee the development, implementation, and analysis of creative social media content, social selling programs, employee and leadership activation, and measurement strategies.

* Champion an inclusive environment, promoting psychological safety, respecting cultural norms, and actively mitigating biases to foster diverse perspectives and collaboration.

**Must-Have Qualifications:**

* Demonstrated experience providing broad strategic direction and leading complex cross-functional marketing campaigns.

* Proven ability to drive marketing strategy development to increase brand awareness.

* Expertise in media placement, social media, and influencer marketing.

* Strong communication skills, including deal negotiation.

* In-depth understanding of consumer behavior.

* Exceptional project management skills with a focus on growth and creativity.

* Proficiency in media strategy and data analysis & synthesis.

* Commitment to fostering an inclusive environment and promoting psychological safety within teams.

**Nice-to-Have Qualifications:**

* Experience serving as a regional expert or "go-to" person in marketing.

* Familiarity with Search Engine Optimization (SEO) best practices.

* Experience in developing new virtual and physical marketing experiences.

**About Aquent Talent**

Aquent Talent:

Aquent Talent connects the best talent in marketing, creative, and design with the world's biggest brands.

Our eligible talent get access to amazing benefits like subsidized health, vision, and dental plans, paid sick leave, and retirement plans with a match. We also offer free online training through Aquent Gymnasium. More information on our awesome benefits!

Aquent is an equal-opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, and other legally protected characteristics. We're about creating an inclusive environment-one where different backgrounds, experiences, and perspectives are valued, and everyone can contribute, grow their careers, and thrive.

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