Director, Product Marketing

GROW WITH US:
Tandem Diabetes Care creates new possibilities for people living with diabetes, their loved ones, and their healthcare providers through a positively different experience. We'd love for you to team up with us to "innovate every day," put "people first," and take the "no-shortcuts" approach that has propelled us to become a leader in the diabetes technology industry.

STAY AWESOME:
Tandem Diabetes Care is proud to manufacture and sell the Tandem Mobi system and t:slim X2 insulin pump with Control-IQ+ technology - an advanced predictive algorithm that automates insulin delivery. But we're so much more than that. Our company's human-centered approach to design, development, and support delivers innovative products and services for people who use insulin. Because many of our own team members live with diabetes, or have a loved one impacted by diabetes, the work is personal, and we are committed to the cause. Learn more at tandemdiabetes.com

A DAY IN THE LIFE:

The Director of Product Marketing at Tandem also:

• Develops, owns, and updates the go-to-market strategy for core pump systems, focusing on product, price, place, and promotion.

• Within the pump system portfolio, takes responsibility for the development, expansion, and continual refinement of positioning, messaging, claims, and evidence strategy. This includes creating message frameworks and claims matrices, as well as establishing systems to ensure business partners receive appropriate training.

• Builds and implements launch playbooks and creating comprehensive commercial launch plansfor North America and international launches to achieve excellence and scalability. Accountable for assembling the core launch toolkit, for international product launches.

• Leads the development of demand-generating strategies in collaboration with marketing functional experts (such as direct-to-consumer, healthcare provider marketing, and brand experience) as well as sales and commercial partners.

• Partners with cross-functional teams to measure key indicators of product demand, adoption rates, product and channel mix, and customer satisfaction.

• Manages downstream product lifecycle responsibilities, including informing strategies for end-of-life (EOL), end-of-sale (EO Sale), end-of-service (EO Service), and facilitating product transitions.

• Collaborates with internal teams to ensure the development of appropriate packaging, training content, and materials. These efforts support brand building and contribute to a positive customer experience.

• Leads and implements communications to customers, patients, and healthcare providers regarding key product updates and information.

• Defines and leads the strategic marketing vision for the product portfolio, ensuring alignment with company goals and long-term planning.

• Oversees commercial market intelligence activities, including voice of customer (VOC), competitive analysis, and forecasting, to support data-driven decision-making.

• Directs the team in translating market needs into differentiated product requirements and commercial strategies.

• Collaborates with Product Management, R&D, Clinical, Regulatory, and Sales to ensure alignment across the product lifecycle, from innovation through obsolescence.

• Builds and maintains executive-level relationships with strategic partners, key opinion leaders (KOLs), and other external stakeholders.

• Leads, mentors, and develops a high-performing team of product marketing professionals, fostering a culture of accountability, innovation, and continuous improvement.

• Drives portfolio performance metrics and implements tools and dashboards to monitor the effectiveness and return on investment (ROI) of marketing programs.

• Influences pricing, access, and reimbursement strategies in collaboration with Market Access and Health Economics teams.

• Owns annual marketing planning, headcount forecasting, budgeting, and resource allocation for the area.

WHEN & WHERE YOU'LL WORK:

This position is fully remote and open to candidates within the United States. Equipment for the role will be provided and training will occur virtually.

This role may require car and air travel up to 25% of time potentially including international travel.

WHAT YOU'LL NEED:

• 10 plus years of progressively responsible experience in product marketing, product management, or related commercial functions within the medical device or healthcare industry.

• 5 plus years in people leadership roles with responsibility for strategic planning and execution.

• Bachelor's degree in business, marketing, or related field required.

• MBA or advanced degree preferred.

• Prior experience in launching and managing global product portfolios.

• Expert knowledge of product marketing strategy, product lifecycle management, and go-to-market execution.

• Strong commercial acumen and the ability to align marketing efforts with business objectives and financial outcomes.

• Demonstrated leadership of high-performing teams and cross-functional programs.

• Ability to influence at all levels of the organization, including executive leadership.

• Skilled in interpreting market trends and analytics to guide strategic direction.

• Experience leading global product marketing efforts and working with international teams.

• Strong communication and executive presence, capable of representing the company externally.

• Knowledge of the diabetes or connected medical device ecosystem strongly preferred.

COMPENSATION & BENEFITS:

The starting base pay range for this position is $175,000 - $221,900 annually. Base pay will vary based on job-related knowledge, skills, experience and may also fluctuate depending on candidate's location and the overall job market. In addition to base pay, Tandem offers a competitive compensation package that includes bonus and a robust benefits package.

Tandem offers health care benefits such as medical, dental, vision available your first day, as well as health savings accounts and flexible saving accounts. You'll also receive 11 paid holidays per year, unlimited PTO and you will have access to a 401k plan with company match as well as an Employee Stock Purchase plan. Learn more about Tandem's benefits here!

YOU SHOULD KNOW:

Qualified applicants with arrest or conviction records will be considered for employment in accordance with applicable state and local Fair Chance laws and regulations. A conditional offer of employment from Tandem is contingent upon successful completion of a pre-employment screening process comprised of a drug test (excluding marijuana) and background check, which includes a review of criminal history information.

Tandem has good cause to conduct a review of criminal history information of candidates for this position, as this role may involve access to proprietary, sensitive and/or confidential information, including customer protected health information. This review is required to ensure that individuals in such roles uphold high standards of trust and integrity so as to protect the interests of our customers, employees, and stakeholders.

SPONSORSHIP: Applicants must be authorized to work for any employer in the U.S. We are unable to sponsor or take over sponsorship of an employment Visa at this time.

WHY YOU'LL LOVE WORKING HERE:
At Tandem, we believe joy fuels excellence. That's why we've built a workplace that celebrates your achievements and supports your well-being. Our team thrives on pushing boundaries and fostering growth, all while maintaining a spirit of fun and camaraderie. This is just one of the ways we stay awesome! Explore the benefits and reasons to love Tandem at https://www.tandemdiabetes.com/careers.

BE YOU, WITH US!

We embrace the value that every single one of us brings to the table. But sometimes we forget that when we don't meet 100% of a job description's criteria - maybe you're feeling that way right now? We encourage you to apply anyway. Because we want you to be you, with us.

Tandem is firmly committed to being an equal opportunity employer and does not discriminate on the basis of age, disability, sex, race, religion or belief, gender identity or expression, marriage/civil partnership, pregnancy/maternity, or sexual orientation. We are an inclusive organization, and we welcome applications from a wide range of candidates. Selection for roles will be based on individual merit alone.

REFERRALS:
We love a good referral! If you know someone who would be a great fit for this position, please share!

APPLICATION DEADLINE:
The position will be posted until a final candidate is selected for the requisition or the requisition has a sufficient number of applications.

Make a move that matters. Join Tandem Diabetes Care, where we're turning challenges into triumphs every day and where your talents will help shape a healthier, happier tomorrow.

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