Global Marketing Manager, Molecular Point of Care

This position can be based in one of our site locations in Salt Lake City, Raleigh/Durham, or St. Louis.

The Global Marketing Manager leads global onmarket strategy and commercialization excellence for the molecular diagnostics portfolio, ensuring customer insights, market dynamics, and competitive intelligence are translated into strong demand realization and sustained business growth. This highly crossfunctional role partners closely with Downstream Marketing, MarCom, Supply Chain, Market Access, Medical Affairs, Regulatory, GCOE, and regional commercial teams to define onmarket strategy, align priorities, and execute global gotomarket plans.
Focused on global downstream marketing and lifecycle management, this role owns the Marketing Plan and drives commercial success across the product lifecycle-from prelaunch readiness through onmarket growth and discontinuation. The Global Marketing Manager develops global launch toolkits, pricing and promotional strategies, messaging frameworks, training resources, and competitive positioning tools to enable strong regional execution and consistent global brand presence.

A key contributor of expertise in customer segments, clinical workflows, and market behavior, this role provides crossfunctional leadership to optimize performance, improve product availability, manage backorders, and drive adoption across laboratory and pointofcare segments. Through datadriven market management, disciplined VOC engagement, and coordinated globalregional alignment, the Global Marketing Manager ensures sustained market growth, successful launches, and a unified global marketing strategy.

Primary Duties

Strategic Planning and Market Management

• Define onmarket strategy (place, promotion, and price)
• Analyze market trends, competitive landscape, and customer needs to guide onmarket strategy
• Support market innovation initiatives (Hunting Grounds, Adjacencies, Business Development)
• Contribute to longterm strategic planning and revenue forecasting for existing and upcoming products

Product Life Cycle Management

• Lead product commercialization from prelaunch through discontinuation
• Provide insights on packaging and manufacturing changes for onmarket products
• Ensure alignment between Product Management priorities and market requirements
• Support communication and management of Quality issues for onmarket products
• Drive upgrading of the installed base
• Attend S&OP meetings to ensure product availability
• Manage backorders and product allocation

Voice of Customer (VOC) & Market Insights

• Gather and synthesize customer feedback and market research to drive launches and onmarket performance
• Monitor evolving customer needs and global competitive dynamics
• Collaborate with Market Research and Medical Affairs to gather key customer insights
• Stay current on market developments and marketing best practices in the diagnostics industry

CrossFunctional Collaboration

• Lead and coordinate across Supply Chain, MarCom, GCOE, Market Access, Medical Affairs, Regulatory, and GCS
• Align global and regional teams on priorities and execution plans
• Coordinate with Integrated Solutions and Microbiology for aligned onmarket strategies
• Provide essential product expertise when needed

Launch Planning & GotoMarket Execution

• Develop global launch strategies and toolkits for new products
• Coordinate with regional marketing teams for consistent messaging and positioning
• Finalize pricing strategies and promotional plans
• Execute the global gotomarket process for new product launches
• Collaborate with Product Manager to initiate prelaunch activities

Performance Monitoring & Optimization

• Track global business performance (sales, market share, adoption)
• Analyze KPIs and adjust strategies to maximize growth

Integrated Marketing

• Communicate regularly with the Product Manager to stay aligned
• Participate in the development of integrated onmarket strategies and overall Franchise Strategy
• Drive crossfunctional alignment for a consistent and unified voice in the market

Commercial Training & Enablement

• Develop marketing collateral, messaging frameworks, and competitive positioning guides
• Provide expertise to GCOE for training and resources for regional marketing and sales teams
• Guide regions on key market developments and competitive events
• Support regions with strategic customers
• Monitor regional needs and drive prioritized support for success
• Perform all work in compliance with company quality procedures and standards.
• Perform other duties as assigned.

Qualifications

Required Education, Training and Experience

• Bachelor degree required in Marketing, Business, Molecular Biology, Microbiology, Biochemistry, Biomedical Engineering, or a related life science or healthcare field.
• 7+ years of professional related experience in marketing, product marketing, or commercial roles within diagnostics, medical devices, or life sciences/device industry.

Preferred Education, Training and Experience

• Masters degree preferred, either in Business Administration or in Biological Sciences (ie. microbiology, public health, epidemiology or related field)
• Experience in POC and or sexual health testing
• Global or regional crossfunctional leadership experience, partnering with Medical Affairs, Regulatory, Supply Chain, and Commercial teams.
• Experience working across laboratory and/or pointofcare markets, understanding workflows, customer needs, and regulatory considerations.

Knowledge, Skills, and Abilities

• Consistently upholds and reflects the core ethical principles and values that bioMerieux promotes.
• Ability to cooperate with others at all levels including leadership
• Effective Presentation Skills - including the ability to present technical data
• Creativity in forming new ideas, solutions, and approaches to challenges; to think outside-the-box
• Critical thinking, using logic and reason to analyze information and make decisions in the workplace.
• Collect and analyze data to drive informed decision-making to improve performance and identify issues
• Informing others by sharing clear, timely information to ensure alignment.
• Business acumen to understand how a business operates and how to make it successful.
• Demonstrates assertiveness and confidence in the face of a challenge
• Participate in a way that enhances team performance and cohesion.
• Skilled in MS Office tools to include but not limited to Outlook, Teams, Word, and Excel
  • Advanced: demonstrates deep knowledge; manages complex tasks and integrates multiple tools independently
• Track record of successful gotomarket planning or contribution to launch readiness in healthcare or diagnostics.
• Demonstrated experience in global or regional downstream marketing, including market strategy, product launches, and commercial enablement.
• Proven success in developing and executing onmarket strategies, pricing, promotional programs, and demandgeneration plans.

Travel Requirements

• Domestic travel: 15%
• International travel: 15%

Please be aware that recruitment related scams are on the rise. Fraudulent job postings are being placed on other websites, and individuals posing as bioMerieux Talent Acquisition team members are reaching out via email or text message in an attempt to collect your personal and confidential information. In some cases, these scammers are also conducting bogus interviews prior to extending fraudulent offers of employment. Beware of individuals reaching out using general phone numbers and non-bioMerieux email domains (i.e. Hotmail.com, Gmail.com, Yahoo.com, etc.). If you are concerned that an interview experience or offer of employment might be a scam, please make sure you are searching for the posting on our careers site https://careers.biomerieux.com/ or contact us at [emailprotected].

BioMerieux Inc. and its affiliates are Equal Opportunity/Affirmative Action Employers. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, protected veteran or disabled status, or genetic information. Please be advised that the receipt of satisfactory responses to reference requests and the provision of satisfactory proof of an applicant's identity and legal authorization to work in the United States are required of all new hires. Any misrepresentation, falsification, or material omission may result in the failure to receive an offer, the retraction of an offer, or if already hired, dismissal. If you are a qualified individual with a disability, you may request a reasonable accommodation in BioMerieux's or its affiliates' application process by contacting us via telephone at (385) 770-1132, by email at [emailprotected], or by dialing 711 for access to Telecommunications Relay Services (TRS).