Title: Social Media Specialist and Content Producer
Pay Rate: $40/HR
Location: Remote
Work Schedule: 1st Shift, Remote
Job Description:
- We're looking for a Social Media Specialist and Content Producer to turn Helix's social presence into a strategic growth channel amplifying our narrative, elevating executive voices, and driving measurable engagement with enterprise IT buyers.
- This role blends hands-on content creation with performance-driven optimization, ensuring our social programs contribute to awareness, pipeline influence, and brand authority.
- The ideal candidate is a strong & polished communicator, has a sharp understanding of social media trends, and can maintain brand voice while driving meaningful engagement.
- Technical writing ability and experience with video production/editing as well as an understanding of paid social are strong advantages.
Required Skills:
- Content Management & Publishing
- Develop, schedule, and publish content across core social platforms (e.g., LinkedIn, Reddit, YouTube)
- Write clear, on brand copy tailored to each platform, audience, and objective (brand, exec social, evangelist)
- Collaborate with marketing and creative teams to support integrated campaigns, develop assets, and approve content
- Maintain a social calendar and adjust posting schedules as needed Strategy & Optimization
- Build and scale executive social presence (e.g., CIO/C-suite narratives), including content strategy, ghostwriting support, and performance tracking
- Execute ongoing platform strategies to grow reach, engagement, and follower quality
- Translate company-level messaging (e.g., AI, ServiceOps, IT economics) into social narratives that resonate with CIO, CTO, and IT leadership audiences
- Identify trends, cultural moments, and industry dynamics that present opportunities for the brand
- Help define and optimize audience journey across multi-channel digital touchpoints as part of integrated campaigns
- Optimize content based on performance insights and best practices Analytics & Reporting Track key metrics across platforms and deliver weekly or monthly performance reports Track contribution to business outcomes (e.g., traffic quality, pipeline influence, executive engagement), not just engagement metrics
- Provide insights and recommendations to improve content, engagement, and campaign effectiveness
- Monitor competitor activity and industry benchmarks Paid Social Support
- Coordinate with media teams on audience targeting, creative needs, and performance tracking
- Review technical specifications and ensure ads meet platform requirements
Desired Skills:
- 2+ years' experience in social media management, communications/PR, and/or content strategy
- Strong writing and editing skills, including technical or product focused copy
- Proven experience managing multiple social platforms for a brand or organization
- Solid understanding of platform best practices, algorithms, and emerging trends
- Experience with scheduling tools (e.g., Sprout, Hootsuite, Later, Sprinklr, or native platforms)
- Experience in B2B marketing (Software/SaaS preferred)
- Ability to work independently, manage deadlines, and communicate clearly
Preferred Qualifications:
- Strong experience in social first video production, including short form formats native to Shorts/YouTube, and other emerging platforms
- Ability to interpret social analytics and turn insights into actionable recommendations
- Basic design skills (Canva, Adobe Express, etc.)
- Comfortable working cross functionally with marketing, creative, and leadership teams
- Bachelor's degree in Communications, Marketing, Journalism, or a related field (or equivalent practical experience)
Soft Skills:
- Detail oriented, organized, and proactive
- Creative thinker with a strong sense of brand voice and storytelling
- Flexible and able to adapt to shifting priorities
- Polished communicator capable of strategic collaboration with executive leadership
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22nd Century Technologies, Inc.
Pay Rate: $40.00/HR - W2
Apr 07, 2026