- Ancillary Product Strategy & Portfolio Management
- Define and execute the ancillary portfolio strategy and roadmap, while owning assigned products and benefits.
- Make prioritization and lifecycle decisions (launch, refresh, bundle, rationalize, sunset) and execute approved changes.
- Identify, design, and implement opportunities to expand or optimize offerings and integrate ancillary bundles with major medical.
- Develop and present data driven business cases; translate approved strategy into actionable workplans.
- Serve as subject matter expert and day to day decision maker for assigned ancillary products.
- Product Development & Operational Execution
- Lead and execute development, maintenance, and implementation of new products, benefit enhancements, and refreshes.
- Coordinate day work with Marketing, Sales, Operations, IT, Legal, Compliance, and AMS to ensure accurate configurations, and launches.
- Draft, review, and approve product documentation (GTB, EOC, certificates, marketing and internal materials).
- Evaluate and respond to custom or ad hoc ancillary requests, providing timely, practical recommendations.
- Program Management & Optimization
- Directly manage ancillary related programs from design through implementation and optimization.
- Translate strategy into program scope, milestones, success metrics, risks, and mitigation plans, and track progress day to day.
- Monitor participation, outcomes, experience, financial impact, and vendor performance; adjust programs as needed.
- Scale, integrate, enhance, or sunset programs based on results and strategic fit.
- Vendor & Partner Execution
- Manage day to day vendor relationships alongside strategic oversight, including issue resolution, performance guarantees, and enhancements.
- Collaborate with vendors on benefit design, reporting, operational fixes, and innovation.
- Ensure vendor deliverables align with product design, compliance requirements, and customer experience expectations.
- Financial & Performance Management
- Actively monitor and manage portfolio performance across membership, revenue, cost trends, utilization, outcomes, and customer impact.
- Partner with Actuarial, Finance, and Underwriting on pricing and sustainability, and execute approved pricing or benefit changes.
- Identify performance issues and lead corrective actions (benefit design changes, vendor adjustments, program redesign).
- Market-Facing & Internal Consultation
- Serve as a hands on consultative resource for Sales and Account Management on ancillary strategy, benefit design, and bundling.
- Participate in client meetings, renewals, finalist presentations, and benefit strategy discussions.
- Translate complex product and program details into clear, actionable messaging for internal and external stakeholders.
- People Leadership, Prioritization & Compliance
- Lead, coach, and develop product/program staff while remaining directly involved in execution.
- Assign work, set priorities, review deliverables, and remove obstacles.
- Serve as escalation point for complex products, programs, or vendor issues.
- Ensure compliance with regulatory, contractual, and policy requirements across all ancillary offerings.
- Lead or work with other departments on miscellaneous projects related to products, benefits, and programs.
- Performs all other miscellaneous responsibilities and duties as assigned or directed.
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HMSA
Apr 07, 2026