- Product Strategy & Portfolio Management
- Own the end to end product strategy for the assigned segment, including benefit design, competitive positioning, rate considerations, and portfolio optimization.
- Establish short and long term product goals in partnership with leadership; translate strategy into actionable initiatives and recommendations.
- Conduct regular portfolio and market assessments, including competitive analysis, pricing position, and performance benchmarking.
- Monitor and communicate product performance across membership, financial results, utilization trends, and customer impact; prepare executive level insights and recommendations.
- Identify opportunities to improve performance through benefit design changes, program enhancements, operational improvements, or vendor collaboration.
- Serve as the organizational subject matter expert for products and benefits for assigned segment.
- Evaluate and respond to custom or ad hoc benefit requests from Account Management Services (AMS), executive leadership and external clients.
- Product Development, Filings & Implementation
- Lead and support the development, filing, and implementation of new products, benefit enhancements, and product changes.
- Ensure all product documentation and materials--including Guide to Benefits (GTB), Summary Plan Descriptions (SPDs), certificates, and related communications--accurately reflect approved changes.
- Coordinate cross functional teams (Actuarial, Finance, Operations, IT, Legal, Compliance, Marketing, Sales, AMS) to ensure operational readiness and successful launches.
- Provide subject matter expertise throughout the product lifecycle, from concept through implementation and post launch evaluation.
- Regulatory & Compliance Management
- Maintain awareness of regulatory requirements and mandated changes impacting the product portfolio.
- Analyze the operational, financial, and member impact of regulatory changes and present findings to leadership.
- Coordinate reviews with internal subject matter experts and provide guidance and support to ensure compliant and timely implementation of mandated changes.
- Operational Execution
- Execute day to day product management activities to support ongoing maintenance, enhancements, and implementation of products and benefits.
- Coordinate with internal partners to ensure accurate benefit configuration, system readiness, and operational execution.
- Draft, review, and approve product related documentation and internal materials.
- Provide timely, practical recommendations in response to emerging issues, operational needs, and custom requests.
- Market Facing & Internal Consultation
- Serve as a hands on consultative resource for Sales and Account Management on product strategy, benefit design, and competitive positioning.
- Participate directly in client meetings, renewals, finalist presentations, and EUTF discussions.
- Development of client facing presentation decks and materials related to product and benefit strategy, change summaries and recommendations ensuring content is accurate, compelling, and aligned with product strategy.
- Translate complex product and benefit concepts into clear, actionable messaging for internal and external stakeholders.
- Lead or work with other departments on miscellaneous projects related to products, benefits, and programs.
- Performs all other miscellaneous responsibilities and duties as assigned or directed.
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HMSA
Apr 07, 2026