Director of Alumni Engagement & Marketing Communications - University of the Pacific

Another Source's client, University of the Pacific, is recruiting a Director of Alumni Engagement and Marketing Communications to join their team on-site in Stockton, California.

About University of the Pacific:

University of the Pacific is a nationally recognized private university with a strong legacy of academic excellence, innovation, and community impact. With campuses in Stockton, Sacramento, and San Francisco, Pacific serves a diverse student population and is known for its personalized education model and commitment to preparing graduates for meaningful careers and leadership.

As California's first university, Pacific is celebrating its 175-year anniversary- marking a significant moment of institutional momentum and renewed investment in alumni engagement. With an engaged alumni network of more than 85,000 graduates, Pacific is entering a pivotal chapter - celebrating a major institutional milestone while investing in deeper alumni connection, brand storytelling, and long-term philanthropic growth. This is an opportunity to help shape how a proud and growing alumni community connects with the university for years to come.

Learn more about the University of the Pacific: https://www.pacific.edu/about-pacific

• University of Development and Alumni Relations: https://www.pacific.edu/about-pacific/administrative-offices/university-development-alumni-relations

The anticipated salary range for this position is $80,000 - $92,000.

What you will be doing:

This is not a traditional marketing position - it's a strategic leadership opportunity to build and modernize how Pacific engages its alumni community. Reporting to the Assistant Vice President of Alumni Engagement, this role serves as the chief storyteller and architect of a multi-channel engagement strategy designed to deepen alumni connection, participation, and long-term support.

You'll lead the development of a modern engagement ecosystem - blending data, storytelling, events, and emerging technologies - to transform alumni into active ambassadors, volunteers, and donors. At a time of institutional momentum and celebration, your work will directly shape how Pacific shows up to its alumni community.

How you will spend your time:

Transformative Communications & Strategy

• Architect the Narrative: Develop and implement a high-level, multi-channel, integrated marketing and communications plan to inspire lifelong loyalty among current and future alumni.

• Brand Stewardship: Act as the primary guardian of the Pacific Alumni brand, ensuring every campaign resonates with quality and consistency.

• Pioneer the Future: Lead the integration of AI and emerging tools to identify and connect with untapped alumni populations.

• Data-Driven Storytelling: Utilize advanced metrics and CASE standards to measure impact and optimize our engagement strategies.

• Creative Innovation: Design and implement compelling programs and content across all platforms-from high-impact events to social media and emails-to engage alumni and strengthen their connection to the university.

• Strategic Projects: Plan, develop, and implement programs and projects that strategically engage alumni in strengthening their relationship with the University.

Strategic Leadership & High-Impact Collaboration

• Staff Mentorship: Provide direct leadership and supervisory oversight for member(s) of the Alumni Engagement team. Additionally, manage department staff and programs in the absence of the Assistant Vice President.

• Executive Liaison: Serve as a strategic partner to the Pacific Alumni Association (PAA) Board, driving focused volunteer leadership and service to Pacific.

• Institutional Synergy: Collaborate across campus to align alumni activities and communications with broader university goals and successful joint programming across all campuses.

• Development Synergy: Partner with Development colleagues to bridge the gap between engagement and philanthropy, cultivating the next generation of Pacific donors.

The Active Experience: Events & Engagement

• You will represent Pacific at our most vital alumni gatherings. This role requires a high-energy professional who thrives in a dynamic environment.

• Flagship Events: Orchestrate and host signature experiences, including reunions, regional events and committee meetings.

• Hands-On Execution: Beyond the desk, this role is a physically active, event-based position that focuses on the end-to-end execution of events. It involves active event setup, hosting, and break down.

• Community Connection: Foster genuine relationships by being present where alumni are, whether that is on campus or at regional events.

Experience You Will Bring:

• Bachelor's degree

• At least five (5) years of progressive experience in marketing, communications, development, or alumni relations

• At least one (1) year of supervisory experience

• Demonstrated ability to lead integrated marketing and communications strategies

• Strong interpersonal and relationship-building skills with diverse stakeholders

• Experience managing multiple priorities and delivering high-quality work in a deadline-driven environment

• Knowledge of alumni engagement best practices and metrics (e.g., CASE standards)

• Experience using CRM/database tools (e.g., Blackbaud) and communication analytics

• Proven ability to lead teams, develop talent, and foster collaboration

• Strong project management skills and attention to detail

• Ability to work evenings/weekends and travel as needed

What's In It For You:

The University of the Pacific offers a unique and powerful set of benefits for its employees with your individual needs in mind. We know that employees come with differing needs that can change and grow just as you and your family's needs may change over time. A few of our benefits we like to highlight are:

• Pacific contributes 10% toward employee retirement each paycheck

• Pacific offers up to 90% tuition remission and exchange for employees and their dependents

• Pacific offers 14 paid holidays and seasonal days each year in addition to regular vacation days.

A real "wow" about University of the Pacific's benefits is that it also provides affordable and high-quality comprehensive benefits to support employees' varied needs. We invite you to explore our Health Benefits, Income Protection plans, Financial Planning benefits, and Work-Life Balance programs.

Learn more at: https://www.pacific.edu/sites/default/files/2024-01/2024%20UOP%20Benefit%20Guide.pdf

Equal Employment Opportunity and Non-Discrimination:

University of the Pacific is an equal opportunity employer dedicated to workforce diversity across backgrounds, experiences, and viewpoints. Pacific does not unlawfully discriminate in its hiring of faculty and staff, or in the provision of its employment benefits to its faculty and staff on the basis of race, color, religion, national origin, ancestry, age, genetic information, sex/gender, marital status, military and veteran status, sexual orientation, medical condition, pregnancy, gender identity, gender expression, or mental or physical disability, or other legally protected characteristics or combination of such characteristics. While we strive to attract a broad and representative pool of candidates, all hiring decisions are made based on merit, selecting the most qualified individual for each position.

Another Source works with their clients, on a retained project basis. We are committed to building inclusive candidate pools as we partner with hiring teams. As you read through the job posting and review the list of qualifications (required and/or preferred), please do not self-select out if you feel you do not meet every qualification. No one is 100% qualified. We encourage you to apply and share your story with us.

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