Marketing Manager

Duke University:

Duke University was created in 1924 through an indenture of trust by James Buchanan Duke. Today, Duke is regarded as one of America's leading research universities. Located in Durham, North Carolina, Duke is positioned in the heart of the Research Triangle, which is ranked annually as one of the best places in the country to work and live. Duke has more than 15,000 students who study and conduct research in its 10 undergraduate, graduate and professional schools. With about 40,000 employees, Duke is the third largest private employer in North Carolina, and it now has international programs in more than 150 countries.

Be You.

At Duke, we celebrate individuality, curiosity, and the power of ideas. As theMarketing Manager in the Office of Communications for Trinity College of Arts & Sciences, you will play a central role in telling Trinity's story-amplifying academic excellence, supporting student recruitment and engagement, and advancing the college's reputation within Duke and beyond.

Reporting to the Associate Dean for Communications and Marketing, you will serve as a strategic marketing partner across Trinity's diverse academic community, which includes more than 40 academic departments and units spanning the Arts & Humanities, Natural Sciences, and Social Sciences. You will collaborate closely with communications colleagues, faculty, administrators, and central university partners to ensure marketing efforts are audience-centered, data-informed, and aligned with Trinity and Duke University brand standards.

Be Bold.

This role is ideal for a marketer who thrives in a collaborative, mission-driven environment and is energized by translating institutional priorities into compelling, results-oriented marketing strategies.

What You'll Do:

Marketing Strategy & Planning

• Develop and implement integrated marketing strategies that advance Trinity College's visibility, reputation, and enrollment goals in alignment with the college's strategic ambitions.
• Lead and support marketing initiatives for undergraduate and graduate programs serving both Duke and non-Duke students, with a focus on increasing awareness, generating demand, and improving enrollment conversion.
• Partner with academic and administrative stakeholders to align messaging, timelines, and outreach channels.

Campaign Development & Execution

• Plan and coordinate multi-channel marketing campaigns across digital, email, web, print, and paid media, as appropriate for target audiences and goals.
• Collaborate with internal and external content creators, designers, and digital specialists to deliver compelling, on-brand marketing assets.
• Manage multiple projects simultaneously, balancing priorities, timelines, and deliverables.

Research, Analysis & Optimization

• Conduct and apply market research, audience analysis, and performance reporting to inform strategy and continuously improve outcomes.
• Monitor and evaluate campaign performance, enrollment trends, and audience engagement, and recommend data-driven optimizations.
• Stay current on trends in higher education marketing, enrollment marketing, and digital communications.

Other Responsibilities

• Perform other duties as assigned in support of Trinity College and Duke University communications goals.

Choose Duke.

Duke University is a world-class institution committed to excellence, collaboration, and impact. Trinity College of Arts & Sciences sits at the heart of Duke's academic mission, fostering interdisciplinary discovery and transformative education. At Duke, you'll find a workplace that values creativity, inclusion, professional growth, and the opportunity to make a meaningful difference.

Required Qualifications

• Education: Bachelor's degree in a business-related field or an equivalent combination of education and experience.
• Experience: Four years of related experience in marketing, communications, or planning.
• Experience in higher education is beneficial but not required.

Preferred Qualifications

• Experience developing and executing marketing strategies and campaigns, ideally within higher education, nonprofit, or mission-driven organizations.
• Ability to translate institutional priorities into audience-centered marketing strategies.
• Strong analytical skills and comfort using data to inform decision-making.
• Familiarity with SEO, accessibility standards, and analytics tools (e.g., Google Analytics, Meta Insights).
• Experience with Slate or another admissions management or customer relationship management platform.
• Excellent written and verbal communication skills and the ability to collaborate effectively across teams.
• Experience with Adobe Creative Suite or comparable design tools.
• Ability to work independently, manage competing priorities, and consistently deliver high-quality work on time and on budget.
• Experience with email marketing platforms such as Emma or Mailchimp and knowledge of email marketing best practices.
• Experience using project management tools such as Airtable, Trello, or similar platforms.
• Demonstrated success working on cross-functional communications or marketing teams.

Ready to Make a Difference?

Apply today and help shape the future of Trinity College of Arts & Sciences at Duke University.