Lead Marketing Energy & Culture

At PUMA, we connect sport & culture on a global stage. This roles focus will be on key strategic Marketing Partnerships. The Energy & Culture Marketing Lead will work on our pinnacle product partnerships with high complexity and is responsible for leading bigimpact, endtoend marketing campaigns that connect brand strategy, creative excellence, and business objectives. This role owns integrated campaign planning across all channels - paid, owned, earned, retail, and experiential - while serving as a key strategic partner to internal teams and external agencies. The Lead ensures cohesive storytelling, operational excellence, and measurable brand and commercial impact.

Marketing Strategy & Execution

• Own end to end full funnel campaign planning for strategic Marketing Partnerships.

• Serve as lead in developing consumer first marketing stories to support product sell-in to sell-thru.

• Lead the development and execution of integrated marketing strategies across global and regional markets for strategic Marketing Partnerships.

• Ensure consistency in storytelling and brand messaging across all partnership touchpoints.

• Serve as the lead marketing POC for strategic Marketing Partnerships to ensure delivery on brand priorities.

• Learn and lead product storytellingfrom the PUMA archive.

• Define, monitor, and report on KPIs for campaigns and activations, delivering insights to inform future strategies and optimization.

• Oversee product seeding of assigned partnerships

Cross-Functional / Global to Local Alignment

• Act as a key connector between global and regional teams, driving alignment and seamless execution across strategic Marketing Partnerships.

• Partner crossfunctionally with product, creative, analytics, social, and communications teams to ensure alignment and maximize impact.

• Work hand-in-hand with the key regions for commercial executions.

• Serve as a primary point of contact for executive-level communication, delivering timely updates and strategic insights to regional stakeholders and global partners.

Budget & Administration

• Own marketing contracts, POs, invoices, and related administrative processes associated with partner activities.

• Manage budgets with a high level of accuracy, ensuring tracking, forecasting, and ontime reporting

Key Performance Indicators (KPIs)

• Successful delivery of highimpact campaigns and initiatives, executed on time and within scope.

• Measurable impact on brand visibility, cultural relevance, and audience engagement across key markets.

• Effectiveness of programs, including partner performance, content output,and consumer resonance.

• Clear, consistent, and effective communication across crossfunctional, regional, and global teams.

• Accurate budget management, forecasting, and financial reporting across campaigns and partnerships.

• Progress and performance against defined content, campaign, and partnership KPIs, with actionable insights captured to inform future strategy.

• Bachelor's Degree in Marketing

• 8+ years of experience working on collaborations, brand or retail partnerships

• Experience & knowledge of sneaker culture, premium sneaker retail and distribution.

• A deep understanding of collaborations in the streetwear and fashion space. With a passion for fashion, trends, design, in both apparel and footwear.

• Proven expertise leading endtoend campaign execution

• Strong crossfunctional communication and management skills, with the ability to drive alignment across multiple teams and stakeholders.

• Financial acumen, including budget ownership, forecasting, and reporting.

• Exceptional written, verbal, and presentation skills, with the ability to communicate effectively at the executive level

The hiring range base pay for this position is $99,200-$134,675 + Bonus + Benefits

(Benefit Summary Corporate)

Pay may vary depending on job-related knowledge, skills, and experience