Assistant Director, Lifecycle Automation - FIU Online

Florida International University is a Top 50, preeminent public research university with 55,000 students from all 50 states and more than 140 countries, as well as an alumni network of more than 340,000. Located in the global city of Miami, the university offers more than 200 degree programs at the undergraduate, graduate and professional levels, including medicine and law. FIU faculty are leaders in their fields and include National Academy members, Fulbright Scholars and MacArthur Genius Fellows. A Carnegie R1 institution, FIU drives impactful research in environmental resilience, health and technology and innovation. Home to the Wall of Wind and Institute of Environment, FIU stands at the forefront of discovery and innovation. With a focus on student success, economic mobility and community engagement, FIU is redefining what it means to be a public research university.

The Assistant Director of Marketing Automation at FIU Online serves as both the strategic owner and lead practitioner for lifecycle marketing automation, driving student recruitment, engagement, and retention. This role sets direction for data-driven, multi-channel automation strategies while remaining actively engaged in the hands-on technical design, build, and optimization of campaigns within Salesforce Marketing Cloud. As the primary platform subject matter expert, the Assistant Director partners closely with marketing, recruitment, analytics, and creative teams to translate strategy into scalable automation solutions and measurable enrollment and engagement outcomes.

• Owns the lifecycle automation strategy and governance for end-to-end marketing workflows and journeys within Salesforce Marketing Cloud.
• Advances FIU Online's personalization, journey orchestration, and adaptive content strategies to drive measurable lifecycle outcomes.
• Establishes and evolves customer segmentation and data extension frameworks that enable personalized, scalable engagement across the lifecycle.
• Leads cross-functional reviews of creative assets, audience data, and technical set-up to ensure accuracy, consistency, and adherence to channel best practices.
• Presents campaign insights, retention trends, and growth opportunities to senior leadership in clear, actionable terms.
• Defines and oversees A/B and multivariate testing frameworks to optimize subject lines, creative, and cadence, driving measurable improvements in engagement, conversion, and retention outcomes.
• Own marketing performance measurement, ensuring campaign KPIs are analyzed and translated into insights that drive ROI and measurable business outcomes.
• Oversees the deployment of complex email, SMS, and multi-channel campaigns; directs the technical build and testing protocols to ensure flawless execution across prospective and current student segments.
• Architects and directs the development of complex, multi-channel nurture ecosystems and conversational engagement frameworks; collaborates with cross-functional teams to align triggered communications and retargeting frameworks to maximize student progression through key lifecycle milestones.
• Serves as the strategic owner and lead practitioner for the Salesforce Marketing Cloud platform, providing subject matter expertise while overseeing and supporting hands-on execution.
• Directs the data hygiene strategy in partnership with cross-functional project teams (designers, copywriters, data analysts) to ensure campaign assets meet technical specifications, deployment timelines, and regulatory compliance.
• Establishes and enforces governance policies for the marketing automation platform; holds authority to approve or reject campaigns based on technical standards and regulatory compliance.

Bachelor's degree in Marketing, Advertising, Communications, or related field with four (4) years of experience in social media tools, marketing, and advertising or Master's degree in Marketing, Advertising, Communications, or related field with two (2) years of experience in social media tools, marketing, and advertising.

• Demonstrated experience managing enterprise-level CRM and marketing automation ecosystems (specifically Salesforce and Salesforce Marketing Cloud), including the development of advanced audience segmentation strategies and data-driven journey orchestration.
• Experience managing complex workflows and cross-functional teams without direct authority.
• Strong knowledge of email marketing best practices, journey orchestration, and dynamic content presentation.
• Experience with SMS campaign management and deliverability optimization.
• Proficiency in HTML/CSS for email template customization and troubleshooting.

Administrative

Begin time: 9:00 AM

End time: 5:30 PM

Criminal Background Check

Prospective Employee

If you have not created a registered account, you will be asked to create a username and password for use of the system. It is recommended that you provide an active/valid e-mail account as that will be the main source of communication regarding your status within the process. In this account, you are able to track your applicant status in "My Applications".

To be considered eligible for the position as an internal candidate, departmental staff must meet minimum requirements of the position and be in good performance standing.

Before you begin the process, we recommend that you are prepared to attach electronic copies of your resume, cover letter or any other documents within the application process. It is recommended that you combine your cover letter and resume/curriculum vitae into one attachment. Attached documents should be in Microsoft Word or PDF format. All applicants are required to complete the online application including work history and educational details (if applicable), even when attaching a resume.

*This posting will close at 12:00 am of the close date.

Current Employee

As a current employee, you must log into Employee Self Service (ESS) to apply for this and any other internal career opportunity of interest. In this account, you are able to track your applicant status in "My Applications".

To be considered eligible for the position as an internal candidate, departmental staff must meet minimum requirements of the position and be in good performance standing.

Before you begin the process, we recommend that you are prepared to attach electronic copies of your resume/ curriculum vitae, cover letter or any other documents within the application process. It is recommended that you combine your cover letter and resume into one attachment. Attached documents should be in Microsoft Word or PDF format.

*This posting will close at 12:00 am of the close date.

Clery Notice

In compliance with the Jeanne Clery Disclosure of Campus Security Policy and Crime Statistics Act, the University Police department at Florida International University provides information on crimes statistics, crime prevention, law enforcement, crime reporting, and other related issues for the past three (3) calendar years. The FIU Annual Security report is available online at: https://police.fiu.edu/download/annual-security-fire-safety-report/.

To obtain a paper copy of the report, please visit the FIU Police Department located at 885 SW 109th Avenue, Miami, FL, 33199 (PG5 Market Station).

Pay Transparency

Florida International University will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor's legal duty to furnish information.

Notice of Non-Discrimination

FIU is a State University System of Florida member, Equal Opportunity, Equal Access, and Affirmative Action Employer for individuals with disabilities and veterans. All qualified applicants will receive consideration for employment decisions, programs, and events without regard to race, color, religion, sex, age, national origin, disability, or protected veteran status. For inquiries regarding non-discrimination, contact FIU's Office of Civil Rights at 305.348.2785 or email ocr@fiu.edu.

Reasonable Accommodation Statement

Should you need an ADA accommodation to participate in a University event, program, or activity or need to request materials in an accessible format, please contact FIU's Office of Civil Rights (OCR) at 305-348-2785 or accommodations@fiu.edu. All requests for ADA accommodation or accessible materials for this event must be submitted to OCR at least seven (7) business days prior to the event or at the earliest possible opportunity.