Manager Brand Creative and Content

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Salary Pay Range for This Position:

POSITION SUMMARY:

Strategic and creative leader responsible for shaping and executing the organization's brand vision across all touchpoints. This role drives brand strategy, creative development, and content creation to deliver compelling, consistent storytelling that strengthens brand equity and engagement. It oversees digital experience marketing and social media programs, ensuring seamless integration of creative assets and campaigns. Additionally, the position manages relationships with external creative vendors, guiding design and production to maintain quality and alignment with brand standards.

ESSENTIAL POSITION FUNCTIONS:

Develop and execute brand strategy to ensure consistent positioning and messaging across all channels.

Lead creative direction and oversee the production of high-quality content for digital, social, and traditional platforms.

Manage digital experience marketing initiatives, optimizing user engagement and brand storytelling.

Drive social media strategy, content planning, and performance analysis to grow audience reach and engagement.

Collaborate with cross-functional teams to align creative output with marketing objectives and business goals.

Oversee external creative vendors, ensuring deliverables meet brand standards, timelines, and budget requirements.

Monitor content performance metrics and apply insights to enhance creative effectiveness and ROI.

Champion innovation in creative approaches, tools, and technologies to keep the brand competitive and relevant.

Provide leadership, mentorship, and development opportunities for the creative team, fostering a culture of collaboration and excellence.

Perform other related duties as assigned.

COMMITTEE PARTICIPATION:

Member of Management Team: Joins with all members of management to review and address member service delivery and related functions, operational policies, employee issues, quality control problems, planning items, and other Wescom activities. The position is eligible for the Credit Union's Management Team Incentive Program and Team Award.

EDUCATION, EXPERIENCE, SKILLS AND ABILITIES:

High School Diploma or Equivalent Experience required.

Previous financial industry and customer service experience preferred.

Bachelor's Degree required and five to seven years of experience in marketing, communications, advertising, graphic design, or a related field

Proven experience managing creative teams and vendors, developing brand and content strategy

Ability to work with little supervision and ability to make sound decision in accordance to the brand standards and department guidelines.

COMPUTER SKILLS:

Proficient in Microsoft applications (Word, Excel, Outlook). Must be proficient in technology applications including the Credit Union's operating system and specialized software required for performance of position.

MATHEMATICAL SKILLS:

Ability to add, subtract, multiply and divide in all units of measure, using whole numbers, common fractions and decimals. Ability to compute rates, ratios and percentages.

PHYSICAL DEMANDS:

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. While performing the duties of this job, the employee is frequently required to stand; walk; sit; use hands to finger, handle or feel; reach with hands and arms, climb or balance, stoop kneel, crouch, crawl; talk or hear and taste or smell. The employee must occasionally lift and/or move up to 10 pounds. Vision abilities required by this job include close vision, distance vision, color vision, peripheral vision, depth perception and ability to adjust focus.

WORK ENVIRONMENT:

This position may qualify as Remote or Hybrid with a home base at one of Wescom's offices. The Remote or Hybrid status may be discontinued by Wescom in its sole discretion at any time and for any reason or no reason, with or without notice by Wescom or Employee.

The work environment characteristics described here are representative of those an employee encounters while performing functions of this job.

The noise level in the work environment is moderately quiet. It is a non-smoking environment.

The above job requirements are representative of minimum levels of knowledge, skills, and abilities. The marginal functions have not been included. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

This job description in no way implies that these are the only duties to be performed. An employee will be required to follow any other job-related instructions and duties as requested by the supervisor and/or management.