Marketing Campaign Lead

Description

At CDW, we make it happen, together. Trust, connection, and commitment are at the heart of how we work together to deliver for our customers. It's why we're coworkers, not just employees. Coworkers who genuinely believe in supporting our customers and one another. We collectively forge our path forward with a level of commitment that speaks to who we are and where we're headed. We're proud to share our story and Make Amazing Happen at CDW.

• Oversee and coordinate the execution of marketing campaigns across various channels, including email, paid social/display, ABM, webinars, and content promotion
• Use tools like HubSpot, Salesforce, and 6sense to manage campaign workflows, assets, and automation
• Map campaign timelines and deliverables based on target audiences and business goals
• Ensure smooth end-to-end flow-from asset creation to launch to post-campaign follow-up

• Work closely with Cloud Advisors, marketing operations, design, and content teams to align on messaging and activation
• Coordinate across internal and partner teams (like AWS) for co-marketing and funding opportunities

• Monitor campaign performance (MQLs, SALs, influenced pipeline) and track key metrics across Salesforce and HubSpot
• Generate campaign recaps and performance reports with actionable insights
• Recommend optimizations for improved engagement and conversion

• 3+ years of experience in B2B marketing, preferably in cloud, SaaS, or tech
• Proven success in campaign and project management-from kickoff through execution
• Experience using marketing automation (HubSpot, Marketo), CRM (Salesforce), and ABM platforms (6sense a plus)
• Experience with digital advertising platforms like Google Ads and LinkedIn Advertising
• Comfortable working cross-functionally and managing multiple campaigns simultaneously
• Detail-oriented, highly organized, and focused on delivering outcomes
• Familiarity with B2B buyer journeys, tech personas, and sales cycles.
• Clear communicator with strong written and verbal communication skills
• Data-savvy and able to translate metrics into actionable insights
• Curious and adaptable-you stay ahead of marketing trends and tech

We make technology work so people can do great things.

CDW is a leading multi-brand provider of information technology solutions to business, government, education and healthcare customers in the United States, the United Kingdom and Canada. A Fortune 500 company and member of the S&P 500 Index, CDW helps its customers to navigate an increasingly complex IT market and maximize return on their technology investments. Together, we unite. Together, we win. Together, we thrive.

CDW is an equal opportunity employer. All qualified applicants will receive consideration for employment without regards to race, color, religion, sex, sexual orientation, gender identity, national origin, disability status, protected veteran status or any other basis prohibited by state and local law.

CDW is committed to fostering an equitable, transparent, and respectful hiring process for all applicants. During our application process, CDW's goal is to get to know you as an applicant and understand your experience, strengths, skills, and qualifications. While AI can help you present yourself more clearly and effectively, the essence of your application should be authentically yours. To learn more, please review CDW's AI Applicant Notice.