New

Marketing Manager - Retail Card Solutions & Strategic Projects

First National Bank of Omaha
vision insurance, tuition assistance, 401(k)
United States, Nebraska, Omaha
Feb 24, 2026
At FNBO, our employees are the heart of our story-and we're committed to their success! Please see below the details of this career opportunity and how it fits into our organization's success. Summary of the Job: Join FNBO's Individual Segment Marketing team as the driving force behind our retail card solutions. In this high-impact role, you'll lead FNBO credit card, debit card and university banking marketing - shaping how our customers experience our card products. This is your chance to blend creativity with analytics, strategy with execution, and innovation with results. About This Role: What You'll Do Own the Card Marketing Strategy Lead FNBOcredit card marketing collaborating with the Partnership Segment Lead end-to-end marketing for Individual Segmentdebit cards Driveuniversity and campus bankingmarketing initiatives Build acquisition, cross-sell, activation, and engagement strategies that grow the franchise Drive Strategic Marketing Initiatives Develop data-driven marketing plans with clear objectives and measurable outcomes Manage projects from concept through execution - partnering with Creative, Media, Operations, Legal, Compliance, and Analytics Research competitive trends and position FNBO's card products for differentiation Tell compelling stories through marketing campaigns that resonate with customers Lead Through Influence & Collaboration Build strong relationships across the bank Translate customer insights into marketing strategies that enhance engagement Influence stakeholders with data-driven insights connecting marketing to business results Partner cross-functionally to deliver seamless customer experiences Measure, Optimize, Deliver Track performance metrics: acquisition, activation, usage, spend, retention Use analytics to optimize campaigns and refine targeting Manage marketing budgets efficiently for maximum impact Report results and continuously improve based on insights What Is Needed for This Role Marketing Excellence: 5+ years in financial services marketing (card, digital, product, or lead generation) Deep understanding of customer engagement and campaign management Proven project management skills handling multiple initiatives simultaneously Strong analytical capabilities to measure ROI and marketing effectiveness A Strategic Communicator: Exceptional verbal, written, and presentation skills Ability to translate complex strategies into clear, actionable plans Experience collaborating with diverse teams to achieve shared goals Talent for storytelling that drives customer action Creative & Data-Driven: Full of traditional and innovative marketing ideas Comfortable using data to inform decisions and optimize performance Strategic thinker who can execute with precision Budget management experience delivering results within financial parameters Customer-Focused: Passion for understanding and serving customer needs Commitment to creating exceptional customer experiences Desire to help customers on their financial journey Why Join FNBO's Marketing Team? Impact: Shape the card experience for customers across our footprint Innovation: Bring fresh ideas to a team that values creativity and testing Collaboration: Work with talented colleagues who support each other's success Growth: Develop your skills in a role with visibility and strategic importance Purpose: Be part of a company committed to customers and communities we serve The Ideal Candidate for This Role: Required Qualifications BA/BS degree 5+ years financial services marketing experience Knowledge of retail/credit/debit card marketing Customer campaign/management experience Strong project management and organizational skills Excellent communication and presentation abilities Analytical mindset with strategic thinking capability Budget management experience Bonus Points For MBA Banking industry marketing experience Marketing automation and journey mapping Lead generation expertise Social media and SEO knowledge Deep understanding of bank products and market dynamics Candidates must possess unrestricted work authorization and not require future sponsorship. Compensation: Compensation range (base pay): $81,662.00-$134,741.00 This role may have a specific starting pay within this range. Final compensation offer to candidate may vary from posted hiring range based upon work experience, education, and/or skill level. Work Environment: It is anticipated that the incumbent in this role will work in a hybrid capacity, balancing in-person collaboration three (3) days a week with remote flexibility two (2) days a week. As part of our team, you'll experience the energy and relationship-building of face-to-face collaboration while still enjoying the flexibility of remote workdays. We provide the tools and technology to ensure seamless transitions between work environments, supporting your productivity wherever you are. Please note that work location is subject to change based on business needs. Benefits Overview: We offer a variety of benefits designed to keep you and your family physically and financially healthy. Not only do we offer a competitive salary and work-life balance, we offer benefits to match your needs: Medical, Dental, Vision Insurance 401k, With Matching Contributions Time Off Programs Health Savings Account (HSA)/Dependent Care Employee Banking Growth Opportunities Tuition Assistance Short-Term/Long-Term Disability Insurance Learn more about FNBO benefits here: https://www.fnbo.com/careers/benefits/. For additional information regarding compensation and benefits, e-mail FNBO at TAGAdmin@fnni.com. To ensure you receive a response, include the number of this job (listed below) in the subject line of your message. Job number: R-20260276 Equal Opportunity & Belonging: FNBO believes that the quality of our employee experience is at the heart of our customer experience. One key pillar of our intended employee experience is Belonging. Belonging means we are committed to fostering a workplace culture where employees of all backgrounds feel valued, recognized, and empowered to be their authentic selves-no matter their role or where they are in their journey. Learn more here. FNBO is an equal opportunity employer for all employees and applicants and makes employment decisions without regard to status or identity. Click here to download 'EEO is The Law' Self-Print Poster Click here to download 'EEO is The Law' Supplement for Federal Contractors Click here to download 'EEO is The Law' GINA Supplement FNBO is an Equal Opportunity/Affirmative Action/Veterans/Disability Employer - Member FDIC FNBO follows federal law regarding the use of marijuana (this applies to all non-California applicants) Application Deadline: All our jobs will be posted for a minimum of 5 calendar days. Job postings may come down prior to 5 calendar days based on volume of applicants.