SEO Manager

At Banner Life Insurance Company, we lead with heart and ambition. Every day, we transform purpose into progress, guided by our unwavering commitment to be better for our customers, clients, and communities, not just today but long-term as well. Our people are the driving force behind everything we achieve. Their passion, purpose, and pursuit of innovation empower us to deliver cutting-edge solutions that support those we serve, ensuring we are here for you, here for good and striving for better.

We're a forward-thinking company energized by our work and how we show up for one another. Our culture is built on meaningful impact and genuine enjoyment, because we believe great work and great experiences should go hand in hand.

By offering career development opportunities, comprehensive benefits, and programs that support your wellbeing, we help you thrive personally and professionally. We are here for you, here for good and here for better.

Reporting to Director, Digital Marketing & Sales, this position will play a key role in developing our Search Engine Optimization Strategy, implementing on-page SEO best practices, creating and executing a B2C content strategy, drive conversion rate optimization, and report on various SEO KPIs along with increased APE production. This member will be highly technical from an SEO perspective and have the ability to manage partners, agencies, and contractors. With guidance from the manager and by working collaboratively with partners across Banner Life Insurance company, the SEO Manager will improve organic visibility and drive increased APE production from organic and direct channels.

Identify the total SEO traffic and revenue opportunity for Banner Life Insurance Company and create a strategy and set goals to capture that opportunity.
1. Communicate your strategy, goals, and progress to goals in a written format to senior leaders and internal stakeholders
2. SEO Optimization: Review technical SEO issues and recommend/implement fixes. Develop and execute successful SEO strategies.
3. Conduct in-depth analyses of search engine data from first-party and third-party data sources (e.g., SEO traffic data, rankings data, search console data, etc)
4. A/B Testing: Minor/significant tweaks to messaging to determine the right message for the right audience in social media, SEO, and SEM.
5. Tracking: Align with analytics and vendors to determine A/B testing success rates. Track the quality score of Google to determine proper website changes were activated. Evaluate competitor ages to ensure SEO effectiveness.
6. Direct off-page optimization projects (e.g. link-building)
7. Conduct keyword research to develop and execute a Content Strategy.
8. Stay up-to-date with the changing landscape for Generative Engine Optimization (GEO) and execute a strategy to leverage the AI search results.
9. Partner across the organization: As a critical contributor to the marketing team, this person will need to partner across the marketing team to ensure strategies and executions are coordinated where they need to be and gather key inputs and insights from areas required to be successful.
10. Exhibit a strong sense of ownership, bias for action, and superior communication skills; be willing to roll up your sleeves to get the job done.

• Experience in life insurance preferred, however not required
• 3-5 years of experience in SEO
• Strong experience in every facet of SEO: technical SEO, on-page factors, user experience, performance, etc.
• Ability to work with internal customers and manage agencies
• Handles the rejection of ideas with a growth mind-set.
• Excellent analytical skills with demonstrated experience turning data into actionable insights.
• Deep understanding of how search engines crawl, render, index, and rank web pages.
• Excellent written and verbal communication and data presentation skills, including an ability to effectively communicate with both business and technical teams.
• Ability to communicate with all levels within the organization
• Ability to manage multiple projects with a focus on individual delivery dates

What's in it for you?

The expected hiring compensation range for this position is $90,800 - $124,900 annually. Preference given to local candidates to work in a hybrid opportunity working on EST. Remote will be considered.

The total compensation package for this position may include other elements, such as a sign-on bonus, long term incentives, and annual bonuses. This role is eligible to participate in the Annual Incentive Plan. The current target payment for the position is 8% of base salary, modified for corporate and individual performance. Bonuses are pro-rated based on start date. This role has 15 vacation days and 10 sick days that are accrued on a bi-weekly basis. Employees also have 9 paid holidays throughout the calendar year.

We have a competitive compensation and benefits package focused on your overall wellbeing. Employee benefits include health, life, and dental insurance; 401K with company match up to 6% as well as a pension package; generous time off; and wellbeing initiatives throughout the year (we like doing fun stuff). We're big on professional development and we'll support and mentor you in your career progression and expect you to help us pay it forward by helping us develop tomorrow's leaders and growth-focused professionals. We value our teams and our communities and believe in giving back. Enjoy time off to volunteer for those causes that matter most to you!

If hired, employee will be in an "at-will position" and the Company reserves the right to modify base salary (as well as any other discretionary payment or compensation program) at any time, including for reasons related to individual performance, Company or individual department/team performance, and market factors. The Company reserves the right to change benefits plans at any time.

We are an equal opportunity employer and value diversity at our company. We do not discriminate based on race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, veteran status, or disability status. We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, perform essential job functions, and receive other benefits and privileges of employment. Please contact us to request accommodation.