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Property Activation - Pre-Leasing Performance Manager

Hillpointe
United States, Florida, Winter Park
631 W Morse Blvd (Show on map)
Feb 04, 2026
WHY HILLPOINTE? Hillpointe is a fully integrated real estate development and investment management firm focused on developing market-rate workforce housing across the Sun Belt. Ranked at the top of NMHC's list of Builders and Developers, our team ensures best-in-class execution. Built on its long and proven track record of real estate development, the firm's investment approach is centered around its in-house general contracting expertise, enabling direct control of cost and delivery timeframe. For each project, Hillpointe directly controls land acquisition, land development, construction, procurement of building materials, asset management, and capital markets. This is more than just a job - it's a career-defining opportunity! At Hillpointe, you'll be part of a dynamic, innovative team that has tangible impacts on day-to-day operations and contributes directly to overall success. Property Activation - Pre-Leasing Performance Manager Role Summary Responsible for driving and managing pre-leasing performance for new communities prior to opening, ensuring demand, pricing alignment, and coordinated move-ins are established before first occupancy. Key Responsibilities Own pre-leasing performance across multiple properties prior to opening Track and analyze leasing velocity, lead flow, applications, approvals, deposits, and pacing Coordinate hard-hat toursand early-access leasing programs Lead virtual video toursin partnership with the Central Call Center Coordinate with Centralized Leasing and Application Teamsto monitor conversion and resolve bottlenecks Partner with Marketing on digital campaigns, websites, ILS listings, and lead optimization Plan and execute outreach initiatives and pre-opening events Coordinate with the Revenue teamon pricing strategy, market studies, and competitive shopping Analyze market data and recommend pricing or strategy adjustments Coordinate pre-opening move-in schedules with Operations and Construction Develop and refine pre-leasing SOPs and standardized workflows Build dashboards and reports to present insights and recommendations to leadership Qualifications Bachelor's degree in Real Estate, Business, Marketing, Analytics, Finance, or a related field (or equivalent experience) Experience in pre-leasing, lease-up strategy, property launches, revenue management, marketing analytics, or multifamily operations Proven experience managing multiple properties or projects simultaneously Strong analytical skills with the ability to interpret leasing data, pacing, and performance trends Demonstrated ability to drive pre-leasing performance prior to opening, not just support execution Experience coordinating across Marketing, Leasing, Centralized Leasing/Call Centers, and Operations Strong communication skills with the ability to present insights and recommendations to leadership Highly organized, self-directed, and comfortable working in a fast-paced, evolving environment Preferred Qualifications Experience with new construction lease-ups or ground-up developments Familiarity with revenue management concepts, pricing strategy, market studies, and competitive shopping Experience working with centralized leasing models, application processing teams, or shared services Background in digital marketing performance analysis (ILS, websites, lead sources, conversion tracking) Experience building or maintaining dashboards and performance reports Ability to influence outcomes without direct authority Experience developing and documenting SOPs and standardized workflows Technical & Analytical Skills Advanced proficiency in Excel or Google Sheets (data analysis, reporting, pacing models) Experience using CRM, leasing, or property management systems (Entrata, Yardi, Funnel, or similar preferred) Comfortable analyzing data across multiple platforms and synthesizing insights Strong presentation skills (PowerPoint or equivalent) Personal Attributes Performance-driven and results-oriented Comfortable making recommendations based on data Proactive problem-solver with a bias toward action Collaborative and able to work cross-functionally Detail-oriented with strong follow-through Willingness to travel periodically for site visits, tours, or key pre-opening events Physical Requirements Must be able to move throughout model units, active construction areas, leaseup communities, and property grounds; includes walking, standing, and climbing stairs for extended periods. Ability to lift and carry up to 25 pounds, including marketing materials, signage, promotional items, and event setup equipment. Regular use of hands and fingers for computer work, preparing materials, using mobile devices, and handling documents. Must be able to read digital screens, reports, floor plans, and marketing collateral; must be able to communicate clearly in person, over the phone, and through virtual platforms. Must be able to travel locally between properties, markets, and meetings as needed; occasional regional travel may be required. Work Environment Work is performed in a professional office setting, on active job sites, in model units, and throughout community grounds. Requires the ability to manage multiple priorities, shifting timelines, and deliverables related to property activation and preleasing performance. May require occasional weekends, evenings, and extended hours during new property launches, major leasing milestones, resident events, or activation initiatives. Frequent use of computers, CRM systems, leasing platforms, digital marketing tools, and mobile devices; includes prolonged periods of sitting for administrative and reporting tasks. Occasional exposure to outdoor weather conditions, construction noise, dust, and variable property environments while performing site walks, inspections, and tours. Requires regular interaction with internal teams, vendors, prospects, partners, and onsite leasing teams in a collaborative and servicefocused environment. *NOTE:* This document outlines the general nature and level of work expected from individuals in this role. It's important to understand that this is not an exhaustive list of responsibilities, duties, and skills. Additional tasks or job functions that can be safely performed may be required as necessary by supervisory personnel. This flexibility in additional duties showcases the company's adaptability and encourages employees to be versatile. The employee is expected to adhere to all work rules, procedures, and policies established by the company, including, but not limited to, those contained in the employee handbook.