Public Relations Specialist Job

Primary location:Lancaster,Pennsylvania
Relocation offered:No
Employment status:Full-Time
Travel:<10%
Non-compete:No

The estimated base salary range for this role is $65,000 - 80,000 per year.
Individual pay is based upon location, skills and expertise, experience and other relevant factors

What does it mean to work at Armstrong?

It means being immersed in a supportive culture that recognizes you as a key player in Armstrong's future. We are a large company with a local feel, where you will get to know and collaborate with leadership and your colleagues across the company.

By joining us, you'll have the opportunity to make the most of your potential. Alongside a competitive remuneration package, you will receive:

A benefits package including: medical, dental, prescription drug, life insurance, 401k match, long-term disability coverage, vacation and sick time, product discount programs and many more.
Personal development to grow your career with us based on your strengths and interests.
A casual work environment where we have a recognition program for our team, and service awards. You will also be able to make the most of our fitness center and lunchtime cafe.
A working culture that balances individual achievement with teamwork and collaboration. We draw on each other's strengths and allow for different work styles to build engagement and satisfaction to deliver results.

Reporting to the Public Relations (PR) Manager, the PR Specialist is responsible for supporting the planning, coordination, and execution of public relations initiatives that elevate brand visibility and credibility within the architectural, design, construction, and building materials industries. This role provides comprehensive project coordination and administrative support across trade shows, product launches, industry events, and awards programs, while assisting with media outreach, press materials, and influencer engagement across local, regional, national, and trade outlets. The PR Specialist collaborates closely with corporate communications, marketing, and internal and external partners to ensure consistent brand and product messaging, manages internal and external approval processes, and supports content distribution through press releases and feature story development, photography coordination, and digital updates. Additionally, the role tracks and analyzes media coverage, manages industry relationships and sponsorships, and supports strategic storytelling efforts that strengthen engagement with architects, designers, contractors, and specifiers.

What's In It for You

• A highly collaborative team: Join a Marketing/PR team that values creativity, communication, and teamwork.
• A learningdriven, aspirational culture: Expand your skills through ongoing training, insights sharing, and handson learning.
• Grow your PR career by learning from an experienced team and gaining hands-on exposure to multiple areas of public relations-including media pitching and more.

What You Will Do

• Assist with media outreach by researching outlets, identifying relevant influencers, and assisting with pitching story ideas, product news, and project features to local, regional, national and trade media.
• Support public relations efforts for trade shows, architectural events, product launches, and industry initiatives, providing project coordination and administrative support for PR programs targeting architects, designers, contractors, and specifiers.
• Coordinate internal and external approvals for PR materials, technical content, and product-related communications
• Track and manage award submissions and speaking opportunities with architectural, design, and construction industry organizations
• Assist with distributing press releases through Cision to architectural, construction, and trade media outlets
• Monitor, analyze, and report on PR efforts and media coverage across building materials, architecture, and construction outlets.
• Liaise with corporate communications and marketing teams to ensure alignment of PR efforts with brand and product messaging
• Coordinate updates with the marketing communications team, including website content, product collateral, and specification materials
• Help manage association partnerships and industry event sponsorships within the building materials and architectural sectors
• Coordinate photography for product installations, project case studies, trade events, and corporate use
• Attend internal/external training sessions and complete relevant social platform certifications.
• Integrate AI tools into daily workflows to enhance efficiency and creativity.
• Ensure compliance with professional, ethical, and brand standards.

What Will Make You Successful

• Driven and adaptable, able to take initiative and thrive both independently and as part of a collaborative team
• Trusted to handle sensitive information with sound judgment and discretion
• Analytical thinker skilled in tracking media activity, creating concise reports, and turning performance data into actionable insights
• Highly organized and detail-oriented, capable of managing multiple projects and deadlines with ease
• Strong cross-functional collaborator, working seamlessly with marketing, communications, sales, and external partners

Qualifications

• Bachelor's degree in a related field such as communications, marketing, public relations, or journalism
• 4-6 years of professional experience
• Working knowledge of public relations best practices, media relations, and communications workflows
• Strong written and verbal communication skills, with the ability to tailor messaging for both technical and non-technical audiences
• Proficiency in Microsoft Office and familiarity with PR and media monitoring tools (e.g., Cision or similar platforms)

What Makes You Stand Out

• Interest or experience in the architecture, design, construction, or building materials industries is a strong plus
• Background in content development or writing, with a passion for crafting clear and compelling messages

Why should you join Armstrong World Industries?

Armstrong World Industries (AWI) is anAmericas leader in the design and manufacture of innovative interior and exterior architectural applications including ceilings, specialty walls and exterior metal solutions. With approximately $1.4 billion in revenue, AWI has about 3,700 employees and a manufacturing network of 21 facilities in North America.

At home, at work, in healthcare facilities, classrooms, stores, or restaurants, we offer interior solutions that help to enhance comfort, save time, improve building efficiency and overall performance, and create beautiful spaces.

For more than 160 years, we have built our business on trust and integrity. It set us apart then, and it sets us apart now, along with our ability to collaborate with and innovate for the people we're here to serve - our customers, our shareholders, our communities and our employees.

We are committed to developing new and sustainable architectural solutions, with design and performance possibilities that make a positive difference in spaces where we live, work, learn, heal and play. It's an exciting, rewarding business to be in, and we're committed to continue to grow and prosper for the benefit of all of our stakeholders. We hope you join us.

Our Sustainability Ambition

"Bringing our Purpose to Life" - lead a transformation in the design and building of spaces fit for today and tomorrow.
We are committed to:

• Engaging a diverse, purpose-driven workforce;
• Transforming buildings from structures that shelter into structures that serve and preserve the health and well-being of people and planet;
• Pursuing sustainable, innovative solutions for spaces where we live, work, learn heal and play;
• Being a catalyst for change with all of our stakeholders; and
• Making a positive difference in the environments and communities we impact.

About the location (Lancaster PA)

Lancaster, PA. A great central location in South Central Pennsylvania, Lancaster is ideally situated for easy access to major metropolitan cities such as Philadelphia, Baltimore, Washington DC, and New York City. Lancaster offers a vibrant arts and entertainment community with wonderful historic sites, B&Bs, museums, great shopping, entertainment venues and restaurants.

Armstrong is committed to engaging a diverse, purpose-driven workforce. As part of our dedication to diversity, AWI is committed to Equal Employment Opportunity and all qualified applicants receive consideration for employment without regard for race, sex, color, national origin, ethnicity, gender, protected veteran status, disability, sexual orientation, gender identity, or religion. We are also committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. If you need assistance or an accommodation due to a disability, you may contact us at by email at AWI talent acquisitionand let us know the nature of your request and your contact information. Requests for accommodation will be evaluated on a case-by-case basis. Please note that only inquiries concerning a request for reasonable accommodation will be responded to from this email address.

Come and build your future with us and apply today!