Brand Marketing Manager

Medica is a nonprofit health plan with more than a million members that serves communities in Minnesota, Nebraska, Wisconsin, Missouri, and beyond. We deliver personalized health care experiences and partner closely with providers to ensure members are genuinely cared for.

We're a team that owns our work with accountability, makes data-driven decisions, embraces continuous learning, and celebrates collaboration - because success is a team sport. It's our mission to be there in the moments that matter most for our members and employees. Join us in creating a community of connected care, where coordinated, quality service is the norm, and every member feels valued.

The Brand Marketing Manager is responsible for shaping, elevating, and protecting the brand across all channels and touchpoints. This role leads brand strategy, integrated marketing campaigns, content development, sponsorship initiatives, and community involvement efforts to build brand awareness, preference, and reputation. The role collaborates with cross-functional teams-including product, sales, creative, digital, communications, and others-to ensure cohesive brand execution and measurable impact. Perform other duties as assigned.

Key Accountabilities

• Lead brand positioning, messaging frameworks, and value propositions across audiences and product lines.
• Ensure consistency in voice, tone, and visual identity across all marketing and organizational assets.
• Translate brand strategy into actionable plans that drive growth and strengthen brand recognition.
• Plan and execute integrated, multichannel brand and awareness campaigns that drive measurable reach and engagement.
• Manage creative development from briefing through execution in partnership with internal teams and outside agencies.
• Oversee brand storytelling and content creation, including video, social content, narrative development, and thought leadership.
• Lead sponsorship strategy, including evaluation, negotiation, and activation of opportunities aligned to brand goals.
• Strengthen the organization's presence through community partnerships, events, cultural engagements, and grassroots initiatives.
• Measure and optimize sponsorship and community program performance to support brand and business objectives.
• Lead development of event marketing materials, activation plans, signage, and onsite engagement experiences.
• Develop and maintain editorial calendars; guide content production across digital, social, video, print, and other channels.
• Use brand tracking, audience insights, market research, and competitive intelligence to inform and refine brand strategy.
• Monitor brand health and recommend optimization strategies based on performance data.
• Collaborate with product marketing, experience design, digital, communications, sales, PR, and community teams to ensure brand consistency.
• Manage timelines, resources, and budgets for brand initiatives, sponsorships, and community marketing programs.
• Lead agency and vendor relationships, negotiate contracts, and ensure quality execution.

Required Qualifications

• Bachelor's degree in Marketing, Communications, Business, or a related field.
• 4-7 years of experience in brand marketing or integrated marketing.

Preferred Qualifications

• Experience developing fullfunnel brand storytelling across digital, video, and social platforms.
• Experience leading sponsorship activation strategies and evaluating ROI.
• Background in healthcare, nonprofit, insurance, or regulated industries.
• Experience using brand tracking or audience research tools.
• Demonstrated experience managing brand campaigns, creative development, content strategy, sponsorships, and community partnerships.
• Strong understanding of digital marketing, social media, and content trends.
• Strong communication, storytelling, and relationshipbuilding skills.
• Strong strategic thinking with an ability to articulate and operationalize a clear brand narrative.
• Exceptional project management skills with the ability to manage multiple initiatives simultaneously.
• Creative and analytical mindset with the ability to use data to inform decisions.
• Experience working with agencies, vendors, community partners, and crossfunctional teams.
• Familiarity with community engagement, grassroots marketing, event activation, and sponsorship measurement.

Skills and Abilities:

• Strong strategic thinking and planning capabilities.
• Excellent written and verbal communication skills.
• Ability to build and maintain strong cross-functional relationships.
• Creative sensibility with the ability to guide brand storytelling.
• Strong organizational and project management skills.
• Analytical ability to interpret data, identify trends, and inform strategy.
• Ability to manage multiple priorities in a fast-paced environment.
• Ability to collaborate effectively with internal teams, agencies, vendors, and community partners.

This position is an Office role, which requires an employee to work onsite at our Minnetonka, MN office, on average, 3 days per week.

The full salary grade for this position is $88,800 - $152,300. While the full salary grade is provided, the typical hiring salary range for this role is expected to be between $88,800 - $133,245. Annual salary range placement will depend on a variety of factors including, but not limited to, education, work experience, applicable certifications and/or licensure, the position's scope and responsibility, internal pay equity and external market salary data. In addition to base compensation, this position may be eligible for incentive plan compensation in addition to base salary. Medica offers a generous total rewards package that includes competitive medical, dental, vision, PTO, Holidays, paid volunteer time off, 401K contributions, caregiver services and many other benefits to support our employees.

The compensation and benefits information is provided as of the date of this posting. Medica's compensation and benefits are subject to change at any time, with or without notice, subject to applicable law.

Eligibility to work in the US: Medica does not offer work visa sponsorship for this role. All candidates must be legally authorized to work in the United States at the time of application. Employment is contingent on verification of identity and eligibility to work in the United States.

We are an Equal Opportunity employer, where all qualified candidates receive consideration for employment indiscriminate of race, religion, ethnicity, national origin, citizenship, gender, gender identity, sexual orientation, age, veteran status, disability, genetic information, or any other protected characteristic.