Digital Advertising Specialist

Hamilton Beach Brands, Inc. is a leading designer, marketer, and distributor of small household and commercial appliances. Our culture emphasizes hard work, ethical behavior, and teamwork. We are dedicated to creating products that have satisfied customers for over 100 years.

Are you a data-driven digital marketer who knows how to turn clicks into conversions? Hamilton Beach Brands is looking for a Digital Advertising Specialist with deep pay-per-click (PPC) expertise to accelerate performance across our retail partners and brand-owned channels.

In this role, you'll manage lower-funnel advertising campaigns across platforms like Google Ads, Walmart Connect, and Criteo, helping drive measurable growth across a diverse product portfolio. If you thrive in a fast-paced, analytical environment and love optimizing campaigns for ROI, this role is for you.

What You'll Do

• Coordinate with internal retail sales teams to plan, execute, and optimize comprehensive digital advertising initiatives.
• Plan, execute, and optimize PPC campaigns across Google Ads (Search, PMax, YouTube) and retail media networks.
• execute full-funnel digital advertising campaigns through Walmart Connect, partnering with internal teams and agency resources to drive conversion and efficiency.
• Run and support Criteo sponsored product advertising across key retail marketplace sites.
• Partner with Target's Roundel to deliver on-site and off-site campaigns.
• Manage Google Merchant Center accounts and ensure product feeds remain healthy and optimized.
• Build KPIs, track campaign analytics, and generate insights that shape future performance and investment.
• Recommend improvements to SEO/GEO, landing experience, and user pathways to increase paid + organic conversion.
• Manage external vendors, assess program impact, and present results, best practices, and recommendations to leadership.

What You Bring

• Bachelor's degree in Marketing, Business, Communications, or a related field.
• 3+ years of hands-on PPC experience, including Google PMax, Search, YouTube, and retail media campaigns (Criteo, Walmart Connect).
• 2+ years running Walmart Connect campaigns, including Digital Onsite Display and Walmart DSP.
• Strong digital marketing background with experience in eCommerce, social, and KPI reporting.
• Advanced experience with GA4, Google Search Console, Tag Manager, and UTM tracking.
• Deep understanding of Google Merchant Center and product data feeds
• Proven ability to manage multi-million-dollar budgets and third party vendors.
• Highly analytical mindset with advanced Excel skills (Power BI is a plus).
• Exceptional communication skills and the ability to influence stakeholders.
• Ability to occasionally work extended hours around key retain moments (e.g., Circle Week, Deals for Days).

What We Offer

We provide a competitive compensation and benefits package designed to support your well-being and long-term success. Our offerings include:

• Comprehensive health, dental, and vision coverage
• Company HSA contributions
• 401(k) plan with immediate vesting
• Profit sharing
• Paid vacation, holidays, and a paid charitable day
• Summer hours to support work-life balance
• Employee discounts on Hamilton Beach products

At Hamilton Beach Brands, you'll be part of a collaborative team that values accountability, continuous improvement, and strong customer partnerships. This role offers the opportunity to make a direct impact on cash flow, credit policy, and customer experience - while advancing your career in corporate finance.

Applicants must be authorized to work for ANY employer in the U.S. We are unable to sponsor or take over sponsorship of an employment visa at this time.

Our employees enjoy working in a tobacco-free and drug-free environment. We do not consider candidates who use tobacco products. Hamilton Beach Brands, Inc. is committed to hiring and retaining a diverse workforce. We are an Equal Opportunity/Affirmative Action Employer, making decisions without regard to race, color, religion, creed, gender, sexual orientation, gender identity, marital status, national origin, age, veteran status, disability, or any other protected class. Our company uses E-Verify to confirm the employment eligibility of all newly hired employees. To learn more about E-Verify, including your rights and responsibilities, please visit www.E-Verify.gov.