New

Marketing Research Analyst- UT, TX, CA, NY

BankTalent HQ
Competitive
401(k), profit sharing
United States, Utah, Salt Lake City
Jan 10, 2026
Consistently ranking among American Banker magazine's "Best Banks to Work For" for over a decade, Zions Bancorporation is a "Collection of Great Banks" with local brand names and management teams in each of our major Western markets. And because we've known that, for over 150 years, our success has come from the exceptional dedication, experience and talent of our diverse employee base, we're committed to being the premier employer of choice. Ready to make your mark on a legacy brand? Our expanding marketing team is building something special-a dynamic, in-house Creative Studio and innovative Demand Center that will transform how we connect with customers. Under fresh leadership from our newly appointed CMO, we're reimagining what marketing can be while supporting a bank known for its experienced bankers, exceptional service, and local leadership deeply rooted in the communities we serve. This isn't just another financial marketing role - it's your chance to shape a creative vision with real impact. With benefits starting on day one, 12 bank holidays, profit sharing and company-matched 401(k) contributions, Zions is committed to career growth and advancement. At Zions, the possibilities are endless. If you're ready to create work that actually matters, we're ready to review your application. You bring the talent; we bring the opportunity. We're looking for a curious, detail-oriented Marketing Research Analyst to join our team and help us uncover actionable insights that drive smarter marketing decisions. In this role, you'll design and execute research initiatives that optimize campaigns and deepen our understanding of customer behavior and market dynamics. This is an opportunity to influence high-impact marketing decisions with data-driven insights and gain exposure to cross-functional teams and strategic initiatives. Key Responsibilities Conduct primary and secondary research to understand customer needs, market trends, and competitive positioning. Develop and analyze surveys, focus groups, and other research tools to gather qualitative and quantitative insights. Translate complex data into clear, actionable recommendations for marketing, product, and leadership teams. Evaluate marketing campaign effectiveness and provide strategic recommendations for optimization. Monitor industry trends and competitor activity to inform positioning and strategic planning. Create dashboards, reports, and presentations that communicate findings in a compelling and digestible format. Qualifications Bachelor's degree in marketing, Business, Statistics, Psychology, or a related field and 3-5 years of experience in marketing research, consumer insights, or analytics. Proficiency in research tools (e.g., Qualtrics, SurveyMonkey) and data platforms (e.g., Excel, Tableau, SPSS, or similar). Strong analytical and storytelling skills with the ability to connect data to strategy. Experience in B2B or B2C environments preferred. This is an in-office position 5 days - not a hybrid role. This position is eligible to earn a base salary in the range of $81,000 - $118,250 annually depending on job-related factors such as level of experience and location.