Digital Marketing Analyst

Our Company

Changing the world through digital experiences is what Adobe's all about. We give everyone-from emerging artists to global brands-everything they need to design and deliver exceptional digital experiences! We're passionate about empowering people to create beautiful and powerful images, videos, and apps, and transform how companies interact with customers across every screen.

We're on a mission to hire the very best and are committed to creating exceptional employee experiences where everyone is respected and has access to equal opportunity. We realize that new ideas can come from everywhere in the organization, and we know the next big idea could be yours!

The Opportunity

At Adobe, we're committed to helping our customers deliver unparalleled digital experiences and are looking for a passionate individual to accelerate the effectiveness of our digital marketing motion through data, insights, and innovative measurement methods! In the Enterprise Analytics team, we are tasked with optimizing the performance of the Digital Demand Generation activities through proactive analysis, enablement, and measurement innovation. We are passionate about diving deep into data, building reporting solutions and driving insights to help our partners scale efficiently.

The Digital Marketing Analyst will serve as a strategic partner to the Digital Demand Generation organization. This role will drive regular inspection and proactive insights to optimize our owned channel performance and support the efficient expansion of our digital marketing motion.

What You'll Do

• Monitor and analyze performance for owned digital channels (e.g., email, webinars) and provide actionable insights to improve engagement and conversion

• Support analysis of website traffic and conversion trends to inform optimization strategies

• Contribute to regular performance inspection reviews, investigating strategic shifts and providing recommendations

• Build and maintain dashboards and reports to track key performance metrics for marketing campaigns and channels.

• Collaborate with marketing teams to understand business objectives and deliver data-driven recommendations.

• Support A/B testing and additional optimization experiments to improve campaign effectiveness.

• Stay informed on digital marketing trends and analytics best practices to continuously improve reporting and insights.

What You Need to Succeed

• Degree in Marketing, Statistics, Business Administration or other relevant fields

• 3+ years of experience in a digital marketing analytics role in a B2B environment

• Deep understanding of digital marketing channels, funnel metrics, A/B testing and other campaign measurement frameworks

• Familiarity with web analytics tools (e.g., Adobe Analytics, Google Analytics), SQL, and data visualization platforms (e.g., Tableau, Power BI).

• Ability to communicate insights clearly and collaborate effectively with cross-functional teams

• Strong analytical and problem-solving skills with attention to detail

At Adobe, for sales roles starting salaries are expressed as total target compensation (TTC = base + commission), and short-term incentives are in the form of sales commission plans. Non-sales roles starting salaries are expressed as base salary and short-term incentives are in the form of the Annual Incentive Plan (AIP).

In addition, certain roles may be eligible for long-term incentives in the form of a new hire equity award.

State-Specific Notices:

California:

Fair Chance Ordinances

Adobe will consider qualified applicants with arrest or conviction records for employment in accordance with state and local laws and "fair chance" ordinances.

Colorado:

Application Window Notice

If this role is open to hiring in Colorado (as listed on the job posting), the application window will remain open until at least the date and time stated above in Pacific Time, in compliance with Colorado pay transparency regulations. If this role does not have Colorado listed as a hiring location, no specific application window applies, and the posting may close at any time based on hiring needs.

Massachusetts:

Massachusetts Legal Notice

It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.

Adobe is proud to be an Equal Employment Opportunityemployer. We do not discriminate based on gender, race or color, ethnicity or national origin, age, disability, religion, sexual orientation, gender identity or expression, veteran status, or any other applicable characteristics protected by law. Learn more.

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