Creative Lead, Brand Experiences

OpenAI's mission is to ensure that artificial intelligence benefits all of humanity. The Marketing team helps shape how the world understands that mission, our products, and our technology by driving awareness, engagement, and adoption through strategic storytelling and creative expression.

At the core of this work is our in-house Creative Team, which brings OpenAI's brand to life through clear, compelling, and human-centered visual communication across campaigns, content, and experiential moments. We partner closely with Research, Product, Comms, and Growth to translate complex AI concepts into accessible, resonant narratives. Grounded in audience insight and performance data, our work balances creative ambition with strategic impact - building trust, clarity, and meaningful connection at global scale.

We're looking for a Creative Lead, Copywriter on the Brand Experiences Team (BET) to lead some of OpenAI's most defining and visible work - with a particular focus on a flagship research-driven experiential program and brand experiences. This role sits at the intersection of Research and Marketing, shaping how complex, long-horizon ideas are translated into clear, compelling, and culturally resonant experiences in the physical world.

This is a senior creative leadership role for someone who can set vision, establish narrative and creative direction, and guide work from early concept through execution. You'll operate with a high degree of autonomy, act as a trusted creative partner to Research and Marketing, and raise the bar on craft, coherence, and ambition across BET's experiential initiatives.

In this role you will:

• Set and own the creative vision and direction for research-led experiential and campaign work

• Translate complex research concepts into clear narratives, creative frameworks, and experiential expressions that resonate with broad audiences

• Partner closely with Research, Marketing, Comms, Events, and Production to shape integrated, end-to-end brand experiences

• Lead projects from early concept and creative strategy through execution, ensuring ideas remain strong as constraints emerge

• Establish cohesive creative direction and higher standards of craft and clarity across physical, spatial, and campaign touch points

• Provide senior creative leadership and judgment within projects, guiding designers, writers, agencies, and partners toward strong outcomes

• Balance big-picture thinking with hands-on creative involvement, knowing when to direct and when to dive in

• Navigate ambiguity, evolving inputs, and high-stakes environments with confidence and composure

You might thrive in this role if you:

• Have 10+ years of experience in creative direction, brand, experiential, or multidisciplinary work, either in-house or at a top-tier creative studio

• Have a demonstrated ability to set creative vision and lead complex, high-visibility initiatives, not just execute against briefs

• Have a strong narrative and conceptual skills, with experience translating abstract or technical ideas into human-centered stories

• Have experience partnering closely with researchers, engineers, or technical teams, with the credibility to challenge and collaborate

• Are fluent across experiential, spatial, and campaign work, with an understanding of real-world production realities

About OpenAI

OpenAI is an AI research and deployment company dedicated to ensuring that general-purpose artificial intelligence benefits all of humanity. We push the boundaries of the capabilities of AI systems and seek to safely deploy them to the world through our products. AI is an extremely powerful tool that must be created with safety and human needs at its core, and to achieve our mission, we must encompass and value the many different perspectives, voices, and experiences that form the full spectrum of humanity.

We are an equal opportunity employer, and we do not discriminate on the basis of race, religion, color, national origin, sex, sexual orientation, age, veteran status, disability, genetic information, or other applicable legally protected characteristic.

For additional information, please see OpenAI's Affirmative Action and Equal Employment Opportunity Policy Statement.

Background checks for applicants will be administered in accordance with applicable law, and qualified applicants with arrest or conviction records will be considered for employment consistent with those laws, including the San Francisco Fair Chance Ordinance, the Los Angeles County Fair Chance Ordinance for Employers, and the California Fair Chance Act, for US-based candidates. For unincorporated Los Angeles County workers: we reasonably believe that criminal history may have a direct, adverse and negative relationship with the following job duties, potentially resulting in the withdrawal of a conditional offer of employment: protect computer hardware entrusted to you from theft, loss or damage; return all computer hardware in your possession (including the data contained therein) upon termination of employment or end of assignment; and maintain the confidentiality of proprietary, confidential, and non-public information. In addition, job duties require access to secure and protected information technology systems and related data security obligations.

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At OpenAI, we believe artificial intelligence has the potential to help people solve immense global challenges, and we want the upside of AI to be widely shared. Join us in shaping the future of technology.

Compensation Range: $295K