Digital Marketing Manager (Hybrid)

Digital Marketing Manager (Hybrid)

Chicago, IL (Hybrid)

The American Medical Association (AMA) is the nation's largest professional Association of physicians and a non-profit organization. We are a unifying voice and powerful ally for America's physicians, the patients they care for, and the promise of a healthier nation. To be part of the AMA is to be part of our Mission to promote the art and science of medicine and the betterment of public health.

At AMA, our mission to improve the health of the nation starts with our people. We foster an inclusive, people-first culture where every employee is empowered to perform at their best. Together, we advance meaningful change in health care and the communities we serve.

We encourage and support professional development for our employees, and we are dedicated to social responsibility. We invite you to learn more about us and we look forward to getting to know you.

We have an opportunity at our corporate offices in Chicago for a Digital Marketing Manager on our Education Center team. This is a hybrid position reporting into our Chicago, IL office, requiring 2 days a week in the office.

This position will develop, design, implement and optimize AMA Ed
Hub marketing plans and tactics to help achieve mission and business growth and
engagement objectives for AMA Ed Hub. Leverage analytics-driven insights to advance
plans in alignment with established business priorities and objectives. Increase
AMA Ed Hub personalization through segmentation, adherence to digital best
practices and utilization and optimization of email and platform automation. Collaborate
with cross-functional teams, including content, product, analytics and other
internal stakeholders, to develop personalized campaigns while enhancing campaign
performance, learners' engagement and audience growth.

RESPONSIBILITIES:

Manage and Implement Personalization Plans

• Develop and execute acquisition and retention marketing plans for AMA Ed Hub users, leveraging personalization as a key driver of increase audience relevance, conversion and retention.
• Develop data-driven audience segments to deliver personalized messaging across channels while building and maintaining automated nurture and retention flows to drive audience engagement.
• Work closely with analysts, editors, web developers, and others to ensure the accurate branding, editorial accuracy and technical integrity of all content in marketing efforts.
• Plan and manage the execution of personalized user journeys across website and email marketing channels through our Customer Data Platform and Customer Communications Management platform to achieve retention and engagement goals.
• Work with email team to plan and execute segmented email campaigns, drip and triggered ones, email testing plan to optimize results.
• Drive satisfaction and loyalty programs that turn one-time users into long-term advocates.

Design and Implement Digital Marketing Campaigns

• Build audience segments for targeted, personalized email campaigns and automated customer journeys.
• Integrate personalization tools and APIs (e.g., CDPs, CRM systems, or marketing automation platforms to deliver real-time experiences.
• Work with platform team to create scalable solutions to support the automation of personalization of user journeys across marketing channels
• Design and implement visually appealing, responsive, and user-friendly website interfaces using HTML, CSS, and JavaScript frameworks.
• Act as marketing liaison with selected internal and external education providers to ensure promotion of educational content to appropriate channels.
• Work with collaborators, vendors and subject matter experts to create high quality and impactful marketing assets to deploy across channels, including but not limited to online banner ads, ad hoc email, newsletters etc.

Analysis and Optimization

• Monitor and analyze performance using tools such as Google Analytics (GA), Google DataStudio, Tableau, identifying trends and actionable insights to improve campaign effectiveness.
• Use behavioral data, preferences, and triggers to create and optimize tailored customer experiences.
• Pull and synthesize data from multiple sources (including marketing automation platforms) to create comprehensive campaign performance reports for several stakeholders.
• Develop data-driven recommendations to optimize marketing channels (email, site, etc.) based on KPIs such as user engagement, conversions, CTR, and ROI.
• Conduct A/B testing and multivariate testing to identify and implement the most effective campaign components (e.g., messaging, creative, calls-to-action), and document results to inform future strategies.

Staff Management

• Lead, mentor, and provide management oversight for staff.
• Responsible for setting objectives, evaluating employee performance, and fostering a collaborative team environment.
• Responsible for developing staff knowledge and skills to support career development.

May include other responsibilities as assigned

REQUIREMENTS:

1. Bachelor's Degree required; concentration in Marketing, Data Analysis, or other analytical related field preferred.
2. 5+ years of experience with marketing automation platforms such as Marketo, Salesforce Marketing Cloud as well as ESP platforms, CMS and CRM systems are required.
3. Demonstrated experience with HTML, CSS, and JavaScript required.
4. Experience in people management preferred.
5. Strong analytical skills and proficiency in analytics tools (e.g., Google Analytics, Adobe Analytics, Google Tag Manager, Tableau, Power BI).
6. Strong technical and creative skills, especially with written communication.
7. Exceptional attention to detail and possess the ability to manage multiple initiatives simultaneously to enable effective internal and external relationships.
8. Ability to develop specific goals and plans to prioritize, organize, and accomplish work.
9. Strong organizational and time management skills.
10. Excellent communication and interpersonal skills, with the ability to collaborate effectively across teams.

The American Medical Association is located at 330 N. Wabash Avenue, Chicago, IL 60611 and is convenient to all public transportation in Chicago.

This role is an exempt position, and the salary range for this position is $85,680-$113,526. This is the lowest to highest salary we believe we would pay for this role at the time of this posting. An employee's pay within the salary range will be determined by a variety of factors including but not limited to business consideration and geographical location, as well as candidate qualifications, such as skills, education, and experience. Employees are also eligible to participate in an incentive plan. To learn more about the American Medical Association's benefits offerings, please click here.

We are an equal opportunity employer, committed to diversity in our workforce. All qualified applicants will receive consideration for employment. As an EOE/AA employer, the American Medical Association will not discriminate in its employment practices due to an applicant's race, color, religion, sex, age, national origin, sexual orientation, gender identity and veteran or disability status.

THE AMA IS COMMITTED TO IMPROVING THE HEALTH OF THE NATION