Product Marketing Lead, Manufacturing

Snowflake is about empowering enterprises to achieve their full potential - and people too. With a culture that's all in on impact, innovation, and collaboration, Snowflake is the sweet spot for building big, moving fast, and taking technology - and careers - to the next level.

At Snowflake, we're redefining what's possible with data and AI. From our inception, we've been driven by a singular mission: to build a cloud data platform that empowers every user with accessibility, affordability, and unmatched performance. With our unique architecture designed for the cloud from the ground up, Snowflake seamlessly blends the power of core data warehousing, native AI capabilities, privacy-preserving collaboration and the flexibility of the cloud-all at a fraction of the cost of traditional solutions.

As the Product Marketing Lead for Snowflake's Manufacturing vertical, you will be the strategic marketing lead for the company's offerings in this fast-growing industry. You'll be responsible for crafting and communicating compelling go-to-market programs that illustrate how Snowflake's AI Data Cloud empowers the manufacturing ecosystem to solve their most critical business challenges. This includes supporting key sub-industries including industrial manufacturing, automotive, energy, aerospace, high-tech, and more.

• Collaborate with cross-functional teams, including go-to-market strategy, sales, and demand generation, to lead planning and ensure the cohesive execution of marketing strategies that drive awareness, adoption, and industry growth.

• Develop and execute go-to-market strategies tailored to the manufacturing industry, including positioning, messaging, and differentiation strategies that align with market needs

• Create compelling and differentiated messaging, value propositions, thought leadership content, sales assets, customer stories, and industry-specific collateral to be used by Snowflake marketing and sales teams, as well as partner teams

• Work closely with the sales organization to drive use case implementation and product adoption through sales plays and enablement materials that empower sales teams to effectively engage and win in the market

• Establish Snowflake as a trusted thought leader in manufacturing data transformation through industry events, webinars, blogs, and customer advocacy initiatives

• Execute and be accountable for the success of go-to-market campaigns

• Leverage data to identify opportunities, guide decisions, and measure performance of go-to-market activities

• Engage with customers, partners, and sales teams to gather insights and amplify Snowflake's value proposition and messaging in the manufacturing industry

• 8+ years of experience in product marketing or related experience; knowledge of and experience in the manufacturing industry is preferred

• Proven ability to create strategic marketing plans, including go-to-market strategies, positioning, and messaging tailored to complex, highly regulated industries

• Exceptional written communication skills and ability to synthesize complex, technical information into clear and concise presentations and plans that resonate with executive-level and technical audiences

• Strong leadership capabilities with experience in guiding cross-functional teams, influencing stakeholders, and driving projects to successful completion in a collaborative manner

• Ability to think big and re-imagine how Snowflake can deliver value to customers in collaboration with our partner ecosystem

• Passion for understanding customer needs and the ability to translate those needs into impactful marketing programs and initiatives

• BA/BS, MBA preferred

Every Snowflake employee is expected to follow the company's confidentiality and security standards for handling sensitive data. Snowflake employees must abide by the company's data security plan as an essential part of their duties. It is every employee's duty to keep customer information secure and confidential.

Snowflake is growing fast, and we're scaling our team to help enable and accelerate our growth. We are looking for people who share our values, challenge ordinary thinking, and push the pace of innovation while building a future for themselves and Snowflake.

How do you want to make your impact?

For jobs located in the United States, please visit the job posting on the Snowflake Careers Site for salary and benefits information: careers.snowflake.com

The following represents the expected range of compensation for this role:

• The estimated base salary range for this role is $190,000 - $249,900.
• Additionally, this role is eligible to participate in Snowflake's bonus and equity plan.

The successful candidate's starting salary will be determined based on permissible, non-discriminatory factors such as skills, experience, and geographic location. This role is also eligible for a competitive benefits package that includes: medical, dental, vision, life, and disability insurance; 401(k) retirement plan; flexible spending & health savings account; at least 12 paid holidays; paid time off; parental leave; employee assistance program; and other company benefits.

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