Principal Product Marketing Manager

Our Company

Changing the world through digital experiences is what Adobe's all about. We give everyone-from emerging artists to global brands-everything they need to design and deliver exceptional digital experiences! We're passionate about empowering people to create beautiful and powerful images, videos, and apps, and transform how companies interact with customers across every screen.

We're on a mission to hire the very best and are committed to creating exceptional employee experiences where everyone is respected and has access to equal opportunity. We realize that new ideas can come from everywhere in the organization, and we know the next big idea could be yours!

Join the Acrobat product marketing team at Adobe. As a top-tier marketer, you have deep appreciation for the customer, are data driven, and proficient in marketing frameworks, channels and tactics. You are a marketing generalist, well-verse in different areas of marketing and can flex to various key initiatives and strategic priorities. You excel at establishing relationships and credibility across diverse teams. You understand software as a service, subscription models and are a self-starter with strong initiative.

Responsibilities

• Drive business growth by identifying marketing opportunities, defining a cohesive strategy, and implementing successful approaches.
• Collaborate closely with Product teams to identify and nurture new products and features.
• Develop compelling value proposition messaging to convince prospects to try, buy, and adopt our software.
• Partner across Marketing, Sales, Finance, Product, and Analytics teams to determine strategic priorities.
• Translate strategies into actionable marketing initiatives with key cross-functional marketing teams.
• Be a steward of the business, understanding financial impacts, growth levers, and dashboards.
• Work with research and insights teams to understand market trends and develop recommendations for growth.
• Understand trial strategies, lineup, and promotion pricing.

• BS/BA preferred OR equivalent experience
• 10+ years of marketing experience; technology company and SaaS experience preferred.
• Expertise in product marketing with a focus on consumer and/or small business segments.
• Strong analytical skills, proficient in dashboards and market research, using insights to advise decisions.
• Demonstrates a test-and-learn and growth mentality.
• Proven leadership success in dynamic environments, adapting to shifting priorities seamlessly.
• Global cultural awareness and experience working with international teams.
• Strong experience leading cross-functional teams to drive impactful business initiatives; collaborative work style.
• Excellent ability to frame issues, conduct appropriate analyses, and make clear, impactful recommendations.
• Outstanding analytical, verbal, and written communication skills.
• Outstanding program management skills.

At Adobe, for sales roles starting salaries are expressed as total target compensation (TTC = base + commission), and short-term incentives are in the form of sales commission plans. Non-sales roles starting salaries are expressed as base salary and short-term incentives are in the form of the Annual Incentive Plan (AIP).

In addition, certain roles may be eligible for long-term incentives in the form of a new hire equity award.

State-Specific Notices:

California:

Fair Chance Ordinances

Adobe will consider qualified applicants with arrest or conviction records for employment in accordance with state and local laws and "fair chance" ordinances.

Colorado:

Application Window Notice

If this role is open to hiring in Colorado (as listed on the job posting), the application window will remain open until at least the date and time stated above in Pacific Time, in compliance with Colorado pay transparency regulations. If this role does not have Colorado listed as a hiring location, no specific application window applies, and the posting may close at any time based on hiring needs.

Massachusetts:

Massachusetts Legal Notice

It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.

Adobe is proud to be an Equal Employment Opportunityemployer. We do not discriminate based on gender, race or color, ethnicity or national origin, age, disability, religion, sexual orientation, gender identity or expression, veteran status, or any other applicable characteristics protected by law. Learn more.

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