Retail Marketing Coordinator

Join a globally recognized leader in the beauty and cosmetics industry, partnered with Aquent, where your expertise will directly shape how iconic brands connect with consumers in retail environments. This dynamic role offers a unique opportunity to drive brand visibility and sales through impactful trade marketing strategies, making a tangible difference in the customer experience and the success of renowned beauty lines.

**About the Role**

As a pivotal member of the team, you will orchestrate the seamless execution of retail programs and activations, working closely with cross-functional teams and external vendors. Your contributions will be crucial in optimizing in-store presence, managing visual merchandising, and ensuring compelling point-of-sale activations that captivate audiences and elevate brand perception. You will be the primary point of contact for specific retailer programs, overseeing all aspects from kickoff to performance tracking, with a strong focus on visual merchandising, in-store promotions, and custom retail space needs.

**Key Responsibilities**

* Develop and manage detailed project timelines, coordinating with cross-functional teams to ensure on-time and within-budget delivery for key workstreams.

* Lead the planning, execution, and tracking of specific retailer programs, ensuring alignment with overall marketing objectives and timelines.

* Conduct regular status meetings and communicate progress updates to stakeholders.

* Manage the development and implementation of visually appealing and impactful in-store displays, including product selection and staging.

* Oversee order processing for display materials and fixtures.

* Coordinate the ordering of custom store fixtures for visual weeks, ensuring timely delivery and installation.

* Track and analyze the performance of visual merchandising and point-of-sale activations, providing data-driven insights to optimize future campaigns.

* Manage in-store video updates, including briefing external agencies, placing purchase orders, and overseeing installation.

* Collaborate with the marketing team to ensure accurate and up-to-date copy in the artwork management platform for all merchandising materials.

* Create pre-pack codes for various merchandising setups, accurately reflecting quantities based on the merchandising directory.

* Prepare briefs and codes, adding them to order forms and managing allocations.

* Manage custom retail space needs, including the development and execution of unique planograms and in-store staging.

* Handle specific retailer requests, such as product linear updates and custom in-store activations for key partners.

* Take ownership of special projects as assigned, contributing to the overall success of the trade marketing team.

**Required Skills & Experience**

* Bachelor's degree in Marketing, Business Administration, or a related field.

* Minimum of 2-3 years of experience in trade marketing, visual merchandising, or a related role, preferably within the beauty or cosmetics industry.

* Strong project management skills with the ability to manage multiple projects simultaneously and meet deadlines.

* Excellent communication and interpersonal skills, with the ability to effectively collaborate with cross-functional teams and external vendors.

* Proficiency in Microsoft Office Suite, including Excel, PowerPoint, and Word.

* Knowledge of retail operations and visual merchandising principles.

* Strong analytical skills and data-driven decision-making abilities.

* Ability to work independently and as part of a team.

* Passion for the beauty and cosmetics industry.

**About Aquent Talent:**

Aquent Talent connects the best talent in marketing, creative, and design with the world's biggest brands.

Our eligible talent get access to amazing benefits like subsidized health, vision, and dental plans, paid sick leave, and retirement plans with a match. More information on our awesome benefits!

Aquent is an equal-opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, and other legally protected characteristics. We're about creating an inclusive environment-one where different backgrounds, experiences, and perspectives are valued, and everyone can contribute, grow their careers, and thrive.

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