Senior Marketing Specialist - CIT

We are seeking a highly motivated and detail-oriented Senior Marketing Specialist to join our Media team (Consumer Initiated Testing/CIT). This individual will play a critical role in executing and optimizing performance marketing campaigns across multiple digital channels. The Senior Marketing Specialist will partner closely with our Media Managers to scale our media investments, drive measurable business outcomes, and ensure operational excellence across campaigns.

Pay Range: $100,000 - $120,000 / year

Salary offers are based on a wide range of factors including relevant skills, training, experience, education, and, where applicable, certifications obtained. Market and organizational factors are also considered. Successful candidates may be eligible to receive annual performance bonus compensation.

Benefits Information:

We are proud to offer best-in-class benefits and programs to support employees and their families in living healthy, happy lives. Our pay and benefit plans have been designed to promote employee health in all respects - physical, financial, and developmental. Depending on whether it is a part-time or full-time position, some of the benefits offered may include:

* Medical/Prescription Drugs

* Dental

* Vision

* Flexible Spending Accounts (FSAs)

* Supplemental Health Plans

* 401(k) Plan - Company match dollar-for-dollar up to 5%

* Employee Stock Purchase Plan (ESPP)

* Supplemental Life Insurance

* Dependent Life Insurance

* Short- and Long-Term Disability buy-up

* Blueprint for Wellness

* Emotional Well-Being Resources

* Educational Assistance

* Paid time off / Health Time

* Variable Compensation Plans

* Sales Incentive Plans

• Campaign Management & Optimization
  
  
  
  • Execute and manage paid campaigns across core performance channels (Paid Search, Paid Social, Programmatic Display, Video, YouTube, and emerging platforms).
  • Monitor pacing, budgets, and KPIs to ensure campaigns deliver against performance goals.
  • Perform ongoing bid, budget, and audience optimizations based on performance insights.
  
  
• Creative & Ad Operations
  
  
  
  • Partner with creative teams to brief, test, and iterate ad assets tailored for each channel and audience segment.
  • Ensure correct trafficking, QA, and delivery of creative across platforms.
  • Manage campaign tagging, tracking, and measurement implementation.
  • Contribute to test-and-learn strategies, including A/B testing of creative, audiences, placements, and bidding models.
  
  
• Process & Vendor Management
  
  
  
  • Support creation and management of purchase orders (POs), invoices, and budget reconciliations.
  • Liaise with vendors and platform reps to stay ahead of betas, best practices, and opportunities.
  • Ensure campaigns are executed with accuracy, speed, and compliance with brand and legal guidelines.
  
  
• AI & Automation
  
  
  
  • Actively explore and leverage AI tools to improve workflows, from creative generation to media optimizations.
  • Experiment with automation for reporting, data analysis, and campaign adjustments to drive efficiency and performance.
  
  

• 2-4 years of experience in digital media buying, ideally within a performance marketing environment.
• Hands-on experience across Meta Ads Manager, Google Ads, YouTube, or equivalent platforms.
• Strong understanding of performance marketing KPIs (ROAS, CPA, AOV, incrementality) and optimization levers.
• Experience working with creative teams and ad operations to ensure flawless campaign execution.
• Familiarity with AI-driven media or creative tools (e.g., ChatGPT, Google Gemini, MidJourney, or platform-native AI features) preferred.
• Strong organizational skills, attention to detail, and ability to thrive in a fast-paced, dynamic environment.

What Success Looks Like

• Campaigns launch flawlessly, on time, and within budget.
• Ongoing optimizations consistently improve performance metrics.
• Creative iterations are tested regularly, with clear learnings applied.
• AI and automation are meaningfully integrated to improve efficiency

Bachelor's Degree Preferred