Marketing Program/Project Manager

Key Responsibilities:

Project Management:

• Lead the planning, execution, and management of marketing programs and projects, ensuring alignment with business goals and timelines.
• Develop detailed project plans, including scope, objectives, deliverables, timelines, and resource allocation.
• Coordinate cross-functional teams to ensure seamless project execution, including creative, content, digital, etc..

AI Integration:

• Utilize AI technologies to optimize marketing campaigns, including predictive analytics, personalization, and automation.
• Identify and implement AI-driven tools and platforms to enhance marketing effectiveness and efficiency.
• Stay abreast of AI trends and innovations to continuously improve marketing strategies and processes.

Strategy and Planning:

• Collaborate with the marketing team to develop and refine marketing strategies, ensuring they are data-driven and aligned with overall business objectives.
• Conduct market research and analysis to identify opportunities and insights for program development.
• Create and manage marketing budgets, ensuring cost-effective allocation of resources.

Performance Analysis:

• Monitor and analyze the performance of marketing programs using AI and analytics tools.
• Generate regular reports and dashboards to track key performance indicators (KPIs) and ROI.
• Provide actionable insights and recommendations for optimization based on data analysis.

Stakeholder Management:

• Serve as the primary point of contact for all project stakeholders, providing regular updates and addressing any issues or concerns.
• Foster strong relationships with internal teams, external partners, and vendors to ensure successful program delivery.
• Communicate complex AI concepts and marketing strategies to non-technical stakeholders clearly and effectively.

Basic Qualifications:

• Education: Bachelor's degree in Marketing, Business Administration, Computer Science, or a related field. Advanced degree preferred.
• Experience: 5+ years of experience in marketing program/project management.

• Proven experience with AI technologies and their application in marketing.
• Familiarity with Monday.com for project tracking and collaboration is preferred.
• Strong project management skills, including previous experience working in a Marketing organization.
• Open to adopting and leveraging AI technologies to streamline processes and drive operational excellence.
• Certification in project management (PMP, Scrum Master, etc.).
• Excellent analytical skills with the ability to interpret complex data and provide actionable insights.
• Strong communication and interpersonal skills, with the ability to work effectively with diverse teams.
• Ability to manage multiple projects simultaneously in a fast-paced environment.
• Experience in a tech-savvy, high-growth company.