Senior Manager, Marketing, International (IDR)

ABOUT THE POSITION

The Senior Manager of IDR (International Distributor Regions) Marketing is responsible for supporting the development of regional strategy and execution of marketing across distributor markets outside of the US. This person and their team will act as a conduit of global information, direction, assets, and toolkits, partnering with local Distributor teams to implement and in some cases localize Columbia marketing. You will work closely with the expanded IDR team including Sales, Merch and Ops teams, as well as with the global Product Marketing, NA Marketing, and Performance Marketing teams to scale Brand stories andinitiatives in the regional markets to enable them to create region-specific marketing, as appropriate.

You and your direct reports, will provide marketing support for Columbia partners in each distributor region, ensuring they have the tools they need to be successful and properly represent the Columbia brandat retail, online and in all consumer touchpoints.

WHAT YOU'LL BE DOING

• Leads marketing strategy across 94 diverse markets, partnering with Distributor CEOs and owners to drive brand adoption, market share, and sell-through.

• Serves as a strategic marketing partner to the GM of IDR, setting 1-3 year marketing plans aligned with global and regional objectives.

• Defines IDR LRP and seasonal marketing strategies in collaboration with Merchandising, Sales, and Operations.

• Provides expert regional insights to inform brand decisions and influence cross-functional alignment across internal and external structures.

• Presents marketing direction at international business development forums, fostering executive alignment and driving adoption of brand initiatives.

• Leads a high-performing internal team, fostering a culture of resourcefulness, accountability and innovation.

• Implements scalable processes and tools to streamline execution, enhance distributor engagement, and ensure brand consistency.

• Develops brand-specific strategies, tools, and retail support tailored to each brand's identity and growth objectives.

• Directs the regional rollout of Columbia's physical and digital retail footprint, enhancing consumer experience and driving revenue.

• Leads the opening of 50+/- retail stores annually, aligning retail expansion with assortment, location, and consumer expectations.

• Manages the expansion and performance of regional social media channels across multiple platforms.

• Oversees expansion of community programs, driving online and offline engagement for new and existing consumers.

• Promotes adoption of data-driven consumer acquisition strategies and tactics through the implementation of the brand health tracker across 8 IDR regions.

YOU ARE

• A respected and proven leader of people.

• An excellent listener, communicator and collaborator who is skilled in managing an omni-channel environment.

• Able to set clear priorities and execute GTM activities.

• Adept at following brand direction and executing with excellence.

• Able to adapt direction without losing the objective. Strategic and able to understand underlying incentives, challenges, and opportunities.

• A true champion and voice for regional markets in global brand marketing decisions, demonstrating communication and collaboration to keep everyone aligned within the team and beyond.

• Have experience working in a cross-cultural environments

YOU HAVE

• Bachelor's or Master's degree, or applicable certification or equivalent experience in Marketing or Business Administration.

• 5 - 10+ years of Global Marketing experience and people management

• Applied, broad industry knowledge and commercial awareness to develop operating plans and drive performance of a significant share of the marketing function in region.

• The ability to travel globally.

• Ability to speak multiple languages a plus

#LI-JC1

#Hybrid

This job description is not meant to be an all-inclusive list of duties and responsibilities, but constitutes a general definition of the position's scope and function in the company.