Overview
Our innovative client, a leader in enhancing communication through cutting-edge technology, is seeking a visionary marketing leader to drive integrated strategies for their business solutions. This is a pivotal opportunity to own the integrated B2B marketing strategy for a significant business segment, directly impacting revenue growth and market presence. You will be instrumental in shaping how businesses connect with our client's powerful solutions, leading a dynamic team to craft and execute full-funnel campaigns that resonate across diverse channels and deliver measurable results. This is the ideal role for a strategic Marketing leader with experience developing integrated B2B campaigns for SaaS organizations.
- Title: Integrated Marketing Director
- Duration: 5 months, with potential to convert
- Hours: Full-time, 40 hours per week
- Location: Remote, anywhere in the US
**What You'll Do** * Own and define the integrated marketing strategy, ensuring alignment with overarching business goals and revenue objectives.
* Lead, mentor, and expand a high-performing team focused on campaign planning, demand generation, and email/lifecycle marketing initiatives.
* Design and execute comprehensive, full-funnel marketing campaigns across digital platforms, content, paid media, events, and outbound channels.
* Develop and implement account-based experience (ABX) programs tailored to engage key strategic accounts and decision-makers.
* Cultivate strong partnerships with sales and revenue operations teams to synchronize campaign strategies with pipeline goals and account priorities.
* Build and optimize sophisticated nurture programs designed to accelerate lead progression and foster customer expansion.
* Rigorously measure and report on campaign performance, pipeline impact, and return on investment, translating data-driven insights into actionable strategies.
* Collaborate cross-functionally with product marketing, content, brand, and growth teams to deliver a seamless and compelling buyer journey. **What You Bring** * A minimum of 10 years of progressive experience in B2B marketing - preferably for SaaS or technology companies. At least 5 years in a dedicated team leadership capacity.
* Demonstrated success in driving pipeline generation and revenue growth through integrated, multi-channel marketing campaigns.
* Deep expertise across integrated marketing disciplines, including campaign strategy, demand generation, account-based methodologies, and email/lifecycle marketing.
* Proven ability to lead, mentor, and empower small, agile marketing teams to achieve significant, measurable impact.
* Exceptional partnership and collaboration skills, with a track record of effectively aligning with sales, product marketing, and revenue operations teams.
* A highly analytical mindset, adept at leveraging data to inform strategic decisions and continuously optimize campaign performance.
* Familiarity with leading marketing automation, CRM, and sales engagement platforms. The target hiring compensation range for this role is the equivalent of $100-$120 an hour. Compensation is based on several factors including, but not limited to education, relevant work experience, relevant certifications, and location. Additional benefits offered may include; medical health insurance and dental insurance, life insurance, and eligibility to participate in 401k plan with company match. **About Aquent Talent:**
Aquent Talent connects the best talent in marketing, creative, and design with the world's biggest brands.
Our eligible talent get access to amazing benefits like subsidized health, vision, and dental plans, paid sick leave, and retirement plans with a match. More information on our awesome benefits!
Aquent is an equal-opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, and other legally protected characteristics. We're about creating an inclusive environment-one where different backgrounds, experiences, and perspectives are valued, and everyone can contribute, grow their careers, and thrive. #LI-GC1
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