Director Digital Sales

About Sony Music Entertainment

At Sony Music Entertainment, we fuel the creative journey. We've played a pioneering role in music history, from the first-ever music label to the invention of the flat disc record. We've nurtured some of music's most iconic artists and produced some of the most influential recordings of all time.

Today, we work in more than 70 countries, supporting a diverse roster of international superstars, developing and independent artists, and visionary creators. From our position at the intersection of music, entertainment, and technology, we bring imagination and expertise to the newest products and platforms, embrace new business models, employ breakthrough tools, and provide powerful insights that help our artists push creative boundaries and reach new audiences. In everything we do, we're committed to artistic integrity, transparency, and entrepreneurship.

Sony Music Entertainment is a member of the Sony family of global companies.

As an Director of Global Online Sales at Southern Rose you will be responsible for the day-to-day coordination, management and execution of DTC properties across multiple clients. Though the role's responsibilities are wide ranging and ever changing, these businesses are effectively being built from the ground-up. A successful candidate is someone who is comfortable in a very dynamic environment, curious to continue learning while presenting as a true leader

• Develop the creation and deployment of effective online marketing campaigns across paid media, email marketing, SMS and social channels
• Lead the strategy, execution, and working media budget for all paid marketing channels focusing on customer acquisition, conversion, and retention
• Facilitate strategic alignment between paid media and social strategy and other Sony marketing areas including ecommerce, PR, retailers, brand events, etc.
• Leverage customer segmentation data and insights to develop strategies to improve messaging effectiveness
• Gather and synthesize global conversion performance data; A/B test learnings; quantitative and qualitative research; competitive and market insights; and customer feedback to inform global strategies for optimizing the sign up experience across channels
• Analyze performance data and set high-level strategy across paid & organic marketing channels and distribute reporting and key insights with internal stakeholders

• 5-7 years' experience in eCommerce, digital marketing (organic & paid), or equivalent experience in a lateral industry.
• Strategic thinker who can see the big picture as well as the small details required to win. Motivated to develop systems and processes that can improve performance and scale results.
• Proficiency with Microsoft Office Suite
• Proficiency with Google Analytics, Salesforce products, Shopify and SaaS technologies
• Experience in a role that required building strong cross functional collaborative relationships, strict confidentiality, outstanding organizational skills, and ability to maintain composure and effectiveness in stressful situations

• You join an inclusive, collaborative and global community where you have the opportunity to channel your passion every day
• A modern office environment designed to foster productivity, creativity, and teamwork empowering you to bring your best
• An attractive and comprehensive benefits package including medical, dental, vision, life & disability coverage, and 401K + employer matching
• Voluntary benefits like company-paid identity theft protection and resources for pets, mental health and meditation resources, industry-leading fertility coverage, fully paid leave for childbirth or bonding, fully paid leave for caregivers, programs for loved ones with developmental disabilities and neurodiversity, subsidized back-up child and elder care, and reimbursement for adoption, surrogacy, tuition, and student loans
• Investment in your professional growth and development enabling you to thrive in our vibrant community.
• The space to accelerate progress, positively disrupt, and create what happens next
• Time off for a winter recess

Sony Music is committed to providing equal employment opportunity for all persons regardless of age, disability, national origin, race, color, religion, sex, sexual orientation, gender, gender identity or expression, pregnancy, veteran or military status, marital and civil partnership/union status, alienage or citizenship status, creed, genetic information or any other status protected by applicable federal, state, or local law.

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