Director of Brand Management

Reports To: Managing Director

Location: Torrance, CA (Los Angeles, CA)

JOB PURPOSE:

Be the strategic leader for OTC & Healthcare Division, responsible for driving brand growth, equity, and innovation across retail, e-commerce, and experiential channels. Oversee all aspects of brand marketing, including communications, shopper and digital marketing, national promotions, and collaboration with sales, distributors, and agency partners.

ESSENTIAL FUNCTIONS:

• Define and implement a strategic business plan that promotes profitability and sustainable growth
• Develop and execute annual brand plan to achieve volume, profit, and brand equity goals
• Lead brand positioning and innovation strategies to ensure Kowa brands remain relevant with diverse consumer groups
• Translate consumer insights, category dynamics, and competitive activity into actionable strategies
• Lead omnichannel campaigns across retail, digital, experiential, and social platforms
• Guide creative development to ensure brand consistency and consumer resonance
• Drive execution of promotions, in-store activations, and strategic brand partnerships
• Partner with national sales to deliver programs that increase distribution, velocity, and retailer support
• Build sell-in tools, promotional calendars, and tracking dashboards for distributor and retail partners
• Represent the brand in key customer meetings, category reviews, and trade events
• Own marketing budget and brand P&L, ensuring maximum ROI
• Monitor brand performance against financial and strategic goals, making data-driven adjustments
• Other duties as assigned

REQUIRED QUALIFICATIONS:

• Bachelor's degree in marketing, business, or related field required; MBA preferred
• 7-10 years of progressive CPG brand management or marketing experience;
• Some experience in OTC/healthcare industry required
• Demonstrated success building brands across both traditional retail and e-commerce ecosystems
• Proven ability to lead national campaigns and collaborate effectively with sales organizations
• Strong analytical skills, with proficiency utilizing syndicated data tools (Nielsen, IRI, SPINS, Circana)
• Excellent communication, leadership, and project management skills
• Willingness to travel 20-30%
• Background in multicultural marketing and targeting diverse consumer audiences, preferred
• Strong industry relationships with national and regional retailers, preferred
• Experience with digital media planning, influencer marketing, and e-commerce content development, preferred

The information presented, while not an exact or exhaustive listing, describes the work, performance standards, and qualifications typically required of employees in this job. A specific position description or employee performance plan may differ as long as it is consistent with the core responsibilities, standards and qualifications for that job.

Kowa is committed to provide equal opportunity, employment, and advancement opportunities to all individuals. Kowa does not discriminate in employment opportunities or practices on the basis of race, color, religion, sex, national origin, age, sexual orientation, gender identity, genetic information, protected veteran, pregnancy, status as a qualified individual with a disability, or any other characteristic protected by Federal, State, or Local Laws. Employment decisions at Kowa will be based on merit, qualifications, and abilities.