At Sentry, we believe the heart of our business is the people we serve and the relationships we build. That's why we are committed to delivering the best services and experiences possible. We are now looking for a Director of Sales and Marketing who can take our efforts to the next level.
If you enjoy directing and overseeing all aspects of sales and marketing operations to maximize productivity, we want to hear from you!
What You'll Do As the Director of Sales and Marketing you will Direct and oversee all aspects of Sentry Services sales and marketing operations to maximize revenue and meet objectives. In this role, you will oversee and support the Sales Manager, Conference Services Managers and Event & Meeting Manager team. In addition to directing and overseeing all aspects of the marketing and sales operations, you will:
- Develop short-term and long-term marketing strategies for SentryWorld. Develop and implement strategic plans and objectives, ensuring alignment with business needs. Acts as a strategic partner and collaborates extensively with multiple business areas to direct sales and marketing operations and implement effective practices across Sentry Services.
- Oversee and manage the development and implementation of sales and marketing practices and procedures.
- Proactively assesses issues and oversees process improvements ensuring the establishment of best practices, service standards, policies, procedures and systems that enhance productivity, build awareness and positively impact the business.
- Directs and oversees all sales and marketing operations including but not limited to: advertising and promotional content, sales and marketing stakeholder meetings, identifying potential customers, building and managing customer relationships and pipelines, creating best-in-class SentryWorld experiences, creating partnership opportunities with other businesses, etc.
- Responsible for the preparation, presentation, and achievement of the sales and marketing annual operating budget, marketing and sales plan, and capital budget.
- Collaborate with the Corporate Marketing Department to develop and implement effective marketing campaigns and materials to generate continual growth. Determines the most effective medium to disperse marketing materials throughout desired markets.
- Establishes, maintains, and develops business, social and civic relationships with current and potential customers and businesses, ensuring maximum profitability and strong customer service through effective sales and service.
Additionally, you will:
- Manage administration of human resource-related activities including timely performance and salary reviews and ensure all subordinates adhere to human resources policies and practices. Responsible for recruitment, selection, development, motivation, and recognition of direct contributor staff.
- Creates innovative sales and marketing programs and packages to maximize revenue.
- Maintain continual awareness of industry trends, customer and competitor activity including pricing and research strategy to help achieve business results.
- Attend community, local, state and regional events to promote Sentry Services facilities, make contacts, and identify and develop potential sales opportunities.
- Provides senior management with written and oral reports on customer needs, problems, interests, market situations, competitive activities, and potential for new products/services. Prepares and submits periodic reports on activities, sales volume, expenses, etc.
- Performs other job-related duties as assigned from time to time.
What it Takes
- Bachelors Degree or equivalent work experience
- 5+ years of Marketing and Sales experience required with Hospitality Marketing and Sales experience with an independent resort preferred
- Excellent customer service and leadership skills
- Ability to work effectively under time constraints while meeting deadlines
- Strong verbal and written communication skills to frequently negotiate, sell & influence existing and potential clients
- Strong organizational and presentation skills
- Work extended/non-standard hours including nights, weekends and holidays as needed
- Ability to travel as necessary to satisfactorily complete their job responsibilities as assigned
What You'll Receive At Sentry, your total rewards go beyond competitive compensation. Below are some benefits and perks that you'll receive.
- 401(K) plan with a dollar-for-dollar match on your first eight percent, plus immediate vesting to help strengthen your financial future.
- Continue your education and career development through Sentry University (SentryU) and utilize our Tuition Reimbursement program.
- Generous Paid-Time Off plan for you to enjoy time out of the office as well as Volunteer-Time off.
- Group Medical, Dental, Vision, Life insurance, Parental leave, and our Health and Wellness benefits to encourage a healthy lifestyle.
- Well-being and Employee Assistance programs.
- Sentry Foundation gift matching program to encourage charitable giving.
About SentryWorld SentryWorld is the hospitality component of our business and is a tribute to our roots in the community of Stevens Point, Wisconsin. Since the early 1980s, it's served as a celebration of the city, state, region, and people who made it possible. SentryWorld offers numerous ways to play, engage, and relax. It stands as a beacon in Wisconsin's burgeoning golf community as a world-class, award-winning, 18-hole public golf course. SentryWorld also features banquet facilities, a sports complex, and two restaurants-Muse at Sentry and PJ's - SentryWorld, all located on the campus of the Sentry home office. Our latest addition, The Inn at SentryWorld, is a 64-room, upscale boutique hotel located just off the 18th-hole fairway of the golf course. To help serve these operations, we employ a versatile staff to help make the experience as memorable as possible for our guests. Our associates bring an array of talents, skills, and backgrounds, coming together to provide amazing service and friendly, Wisconsin hospitality. We'd love for you to join us and help us continue to be a unique and welcoming destination for guests who visit us from across the country. SentryWorld is owned and operated by Sentry Services, an affiliate of Sentry. Who You'll Want to Contact Talent Acquisition Specialist Esbeidy Guevara Esbeidy.Guevara@Sentry.com Equal Employment Opportunity Sentry is an Equal Opportunity Employer. It is our policy that there be no discrimination in employment based on race, color, national origin, religion, sex, disability, age, marital status, or sexual orientation.
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Sentry Insurance
life insurance, parental leave, tuition reimbursement, 401(k)
Sep 16, 2025