Executive Manager, Marketing Campaign Strategy (Team Lead)

At Macmillan Learning, we're committed to driving innovation that transforms education. We seek team members who thrive on pushing boundaries, envisioning future possibilities, and building solutions that make a lasting impact. Whether you're a Pioneer shaping bold new ideas, a Builder turning possibilities into reality, or a Stabilizer optimizing for success, you'll play a vital role in advancing our mission. If you're excited by the prospect of testing new technologies, implementing transformative strategies, and thriving in a fast-paced, innovative environment, we'd love to hear from you!

The Executive Manager, Marketing Campaign Strategy (Team Lead) is responsible for developing and executing marketing campaigns that guide and engage prospects and customers through every stage of their relationship with our company. This role ensures that we deliver cohesive and compelling campaign strategies that drive meaningful engagement and business results. As a player-coach, you'll lead strategy and execution for our most critical campaigns while managing and developing a team of three campaign strategists who handle lifecycle marketing across our College product portfolio. You'll develop and lead an AI-savvy campaign strategy team that knows how and when to intelligently use AI marketing tools to automate routine tasks and processes that enhance personalization, while maintaining strategic oversight to preserve our brand's authentic voice and human connection with our target audiences.

The Executive Manager, Marketing Campaign Strategy (Team Lead) translates business objectives into actionable campaign strategies that drive measurable growth and build lasting, passionate customer relationships. You'll ensure our marketing campaigns remain agile, scalable, and still genuinely human in an increasingly automated landscape. The Campaign Strategy Team Lead is accountable for positioning our marketing organization to compete effectively across today's complex, multi-channel environment while fostering a team culture of strategic thinking and tactical excellence that drives critical conversations and conversions. This role does not currently have managerial duties. This may change in the future to indirect supervision of Marketing Assistants and freelancers, based on business needs.

We know that talented candidates sometimes hesitate to apply when they don't meet every single qualification listed. We encourage you to apply if you're excited about this role and believe you can contribute meaningfully to our team, even if your background doesn't align perfectly with every requirement. We're looking for people who are passionate about our mission and can bring valuable perspectives to our work. Different experiences, skills, and approaches all have the potential to strengthen what we do. If this opportunity interests you, we'd love to hear how your unique background and abilities could contribute to our team's success. We're committed to building a workplace where everyone can do their best work and where diverse viewpoints are valued. We encourage all qualified candidates to apply - we're excited to learn about the different ways you might add value to our organization.

Major responsibilities include, but are not limited to:

Strategic Campaign Development & Execution

• Develop comprehensive campaign strategies for major technology platform launches and key cross-disciplinary initiatives.
• Lead end-to-end execution of high-priority campaigns from concept through analysis.
• Create campaign frameworks and playbooks that can be scaled across the College product portfolio.
• Design integrated multi-channel campaign approaches that align with customer lifecycle stages.
• Collaborate with Performance Marketing, Brand Experience, Experiential Marketing, Field Marketing, and Product Marketing to ensure effective campaign coverage and execution.
• Monitor campaign performance and make real-time strategic adjustments.

Team Leadership & Development

• Manage, mentor, and develop three campaign strategists focused on prospect and customer marketing.
• Conduct regular one-on-ones, performance reviews, and career development planning.
• Provide strategic guidance and tactical support to team members on their assigned campaigns.
• Recruit, onboard, and train new team members.
• Set team goals, KPIs, and ensure accountability for campaign outcomes.
• Ensure cohesion between campaign tactics managed by team members.

AI Strategy & Implementation

• Identify opportunities to integrate AI tools for campaign automation and personalization.
• Develop team capabilities and best practices for AI-powered marketing tools.
• Create guidelines for maintaining brand voice and human connection while using AI.
• Evaluate and recommend new AI marketing technologies and platforms.
• Train team members on effective AI tool usage and strategic application.
• Monitor AI implementation to ensure responsible use that enhances rather than replaces human creativity.

Cross-Functional Collaboration & Stakeholder Management

• Partner with Product Marketing, Field Marketing, Experiential Marketing, Program and Product Management stakeholders and to align campaign strategies to business objectives and marketing specific needs.
• Present campaign strategies and results to senior leadership and key stakeholders.
• Coordinate with other marketing teams (Experiential, Digital, Events, Field) to execute thoughtfully-designed integrated campaigns.
• Manage relationships with external vendors and agency partners.
• Participate in strategic planning sessions and contribute to broader marketing strategy.

Performance Analysis & Optimization

• Synthesize campaign performance data and utilize actionable insights to enact strategic pivots based on performance data and market changes.
• Co-develop campaign reporting dashboards and KPI tracking with PM&O partners.
• Conduct post-campaign reviews and document learnings for future optimization.
• Stay current on campaign strategy trends, best practices, and competitive landscape

Required Qualifications:

• Bachelor's Degree.
• A minimum of 5 years experience as a Marketing Manager.
• 3-5 years experience with Multi-channel marketing campaign execution.
• 4-6 years of Project management experience.
• Strong analytical and creative problem-solving skills.
• Strong desire for Cross-functional collaboration.
• Creative campaign direction.

Preferred Qualifications:

• Passionate about exploring the future of martech and AI-enhanced customer experiences, staying up-to-date on new platforms, trends, and capabilities.
• Demonstrated ability to lead bold, high-stakes marketing campaigns with innovative approaches-willing to take calculated risks that push beyond conventional strategies.
• Comfortable navigating rapidly evolving technology landscapes, adjusting strategy and execution under uncertainty while keeping performance outcomes in focus.
• Strong Experience with Generative AI supported workflows.
• Experience running effective pay-per-click (PPC) ad campaigns.
• B2B marketing experience.

Salary Range: $100,000 - $120,000/year

Exemption Status: Exempt

Physical Requirements:

Requires periods of close concentration; must be able to multi-task; must be able to travel occasionally; work overtime - more than 40 hours a week - regularly, as needed

The position is eligible for remote employment, excluding the following locations: Alaska, Arkansas, Hawaii, Mississippi, Nevada, South Dakota, West Virginia, Wyoming.

Benefits

Regular full-time and qualifying part-time employees and their dependents are eligible for Macmillan benefits, effective on the employee's date of hire. Macmillan also offers health benefits coverage to qualifying same-sex and opposite-sex domestic partners (may require additional documentation) of active employees.

• Competitive pay and bonus plan
• Generous Health Benefits (Medical, Dental, Vision)
• Contributions to your 401k retirement account through Fidelity
• Generous paid time off, sick time, floating holidays, and paid holidays (Spring Reset Day , Juneteenth, Indigenous People's Day, Election Day, and more!)
• Employee Assistance Program, Education Assistance Program
• 100% employer-paid life and AD&D insurance
• And much more!

Macmillan Learning is a privately-held, family owned company that improves lives through learning. By linking research to learning practice, we develop pioneering products and learning materials for students that are highly effective and drive improved outcomes. Our engaging content is developed in partnership with the world's best researchers, educators, administrators, and developers. To learn more, please visit macmillanlearning.com or see us on Facebook, Twitter, LinkedIn or join our Macmillan Community. Macmillan Learning is a division of the Holtzbrinck Publishing Group, a family-owned global media company headquartered in Stuttgart, Germany.

We are an Equal Opportunity Employer. We are actively seeking job applicants who reflect a broad representation of differences, including race, ethnicity, religion, sex, sexual orientation, gender identity/expression, physical ability, neurodiversity, age, veteran, family and economic status and background, geographical background and status, and perspective. We believe that the best companies reflect the incredible diversity in viewpoints, backgrounds, and identities of the world in their staffs, and are committed to inclusive hiring across departments and levels. You can read more about our Diversity, Equity, & Inclusion initiatives here.

The successful candidate for this position will be an employee of Bedford, Freeman & Worth Publishing Group, LLC d/b/a Macmillan Learning. Bedford Freeman & Worth Publishing Group, LLC has developed an affirmative action program in compliance with the NY Department of Education's guidance. Portions of the affirmative action program are available for review by applicants and employees by contacting Human Resources at Macmillan Learning.