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Brand Manager - Innovation, Retail Tissue

Georgia Pacific
life insurance, parental leave
United States, Georgia, Atlanta
133 Peachtree Street Northeast (Show on map)
Sep 05, 2025

Your Job

Georgia-Pacific is currently seeking an experienced Brand Manager - Innovation within the Retail Tissue business in Atlanta, GA. This role will be responsible for short and long-term innovation for Angel Soft & Quilted Northern brands, reporting to the VP/GM Quilted Northern. The successful candidate will use their leadership capabilities to set collaborate, challenge, seek and share knowledge working with multiple capabilities and stakeholders - including business operations, research & development, manufacturing, finance and marketing.


What You Will Do

  • Develop strong understanding of target consumer and their needs. Work with team to develop and maintain short and long-term innovation pipeline to deliver on the target consumer needs.
  • Ensure consistent quality and consumer experience are delivered to our consumers
  • Participate in development of long-term brand strategy development to ensure that brand/commercial/innovation roadmaps are cohesive and deliver on brand vision and objectives.
  • Collaborate with different capabilities to understand economics and tradeoffs of all alternatives to profitably deliver on our consumers' needs.
  • Engage with capability teams and operations across the product system to drive product quality, productivity, and eliminate waste.
  • Frame up and clearly communicate strategies and decisions across capabilities
  • Leverage insights and data to develop compelling retailer sell stories to support sell-in of innovation initiatives.

Who You Are (Basic Qualifications)

  • Bachelor's degree or higher
  • 5 years of either business, innovation, or product management experience
  • Experience working cross-functionally

What Will Put You Ahead

  • Master's Degree
  • Experience in the CPG or Retail
  • Experience in the paper industry

At Koch companies, we are entrepreneurs. This means we openly challenge the status quo, find new ways to create value and get rewarded for our individual contributions. Any compensation range provided for a role is an estimate determined by available market data. The actual amount may be higher or lower than the range provided considering each candidate's knowledge, skills, abilities, and geographic location. If you have questions, please speak to your recruiter about the flexibility and detail of our compensation philosophy.

Hiring Philosophy

All Koch companies value diversity of thought, perspectives, aptitudes, experiences, and backgrounds. We are Military Ready and Second Chance employers. Learn more about our hiring philosophy here.

Who We Are

At Koch, employees are empowered to do what they do best to make life better. Learn how our business philosophy helps employees unleash their potential while creating value for themselves and the company.

Our Benefits

Our goal is for each employee, and their families, to live fulfilling and healthy lives. We provide essential resources and support to build and maintain physical, financial, and emotional strength - focusing on overall wellbeing so you can focus on what matters most. Our benefits plan includes - medical, dental, vision, flexible spending and health savings accounts, life insurance, ADD, disability, retirement, paid vacation/time off, educational assistance, and may also include infertility assistance, paid parental leave and adoption assistance. Specific eligibility criteria is set by the applicable Summary Plan Description, policy or guideline and benefits may vary by geographic region. If you have questions on what benefits apply to you, please speak to your recruiter.

Additionally, everyone has individual work and personal needs. We seek to enable the best work environment that helps you and the business work together to produce superior results.

Equal Opportunities

Equal Opportunity Employer, including disability and protected veteran status. Except where prohibited by state law, some offers of employment are conditioned upon successfully passing a drug test. This employer uses E-Verify. Please click here for additional information. (For Illinois E-Verify information click here, aqui, or tu).

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