Associate Marketing Manager, Audience Engagement

WebMD
vision insurance, paid time off, sick time, 401(k)
United States, Georgia, Atlanta
1201 Peachtree St Ne Ste 2 (Show on map)
Sep 05, 2025
Description Position at WebMD MedscapeLIVE!, a Medscape Company, delivers MD and HCP audiences across all therapeutic areas. Access MDs and HCPs through MedscapeLIVE! Events. WebMD is an Equal Opportunity/Affirmative Action employer and does not discriminate on the basis of race, ancestry, color, religion, sex, gender, age, marital status, sexual orientation, gender identity, national origin, medical condition, disability, veterans status, or any other basis protected by law. Job Summary We're looking for an Associate Events Marketing Manager to join our Audience Engagement team and help power the success of our live medical programs. In this role, you'll be at the center of campaign strategy and execution - driving registrations, boosting audience engagement, and making sure our events are seen by the right healthcare professionals. It's a role where creativity meets data: you'll get hands-on with email, social, and digital campaigns while tracking performance and making real-time optimizations. You'll learn how to scale campaigns for national medical events, collaborate with sales and operations to ensure alignment, and work directly with leadership to hit quarterly goals. This is a fantastic opportunity if you want to: Level up your marketing toolkit across multiple channels. Build your project management skills by owning timelines and deliverables. Work cross-functionally with sales, operations, and leadership on high-visibility programs. See the impact of your work in the form of event attendance and engagement. What You'll Do Build and launch multi-channel campaigns (email, social, web) to promote live events. Track performance and optimize campaigns for better engagement and conversions. Experiment with creative content and targeting strategies to keep audiences engaged. Own timelines, deliverables, and reporting to keep campaigns on track. Collaborate across teams to align marketing with business goals. What We're Looking For 1-3 years in event, digital, or multi-channel marketing (healthcare a plus, but not required). Hands-on experience with email and social campaigns; curiosity about analytics tools (Google Analytics, Adobe, etc.). Strong communication and organizational skills with the ability to juggle multiple projects. Comfortable in a fast-paced, collaborative environment where ideas move quickly. BA/BS in Marketing, Communications, Business, or similar field. Compensation: $68,000-$75,000 Benefits Health, dental, and vision insurance Paid time off (vacation, sick leave, flexible holidays) 401(k) with employer match Life and Disability Insurance Commuter and transit benefits Employee Assistance Program (EAP) Diversity and Inclusion At WebMD, we believe diverse voices make us stronger. We're proud to be an Equal Opportunity Employer, and we celebrate what makes each of us unique. Ready to launch your marketing career in healthcare with a team that's making an impact? Apply today. Eligibility for specific benefits may vary based on job classification, schedule (e.g., full-time vs. part-time), work location and length of employment.